Web Banner Advertising Is Not Extinct
This argument has been raging for awhile. In the early days of cyberspace, internet banner advertising was a hot commodity, then it moved into the not so effective stage, followed by being labeled a relic of the past, and now it has been declared dead by people “in the know”. Apparently some of the major news services and mega companies online did not get the memo because they still use banner ads; and quite profitably.
A web site banner is an advertisement in the form of image and text. Though you will see banner ads placed in a variety of different areas, they are commonly used at the top of a webpage. This technique maybe considered a holdover from when internet banner advertising was in its glory days but it really serves a more practical purpose. The top of the page is where you are most likely to attract the attention of your visitors.
So why the rush to place banner advertising alongside the fossil remains of the tyrannosaurus at your local museum? Part of it is that since the internet moves at warped speed, many people figure something old as web banner advertising cannot be effective or they just never had much success even when these types of ads were in vogue. Whatever the reason, a web site banner (like any form of advertisement) can do a nice job of promoting your products or services, when used effectively. Use one or a combination of these tips to get you started.
1. Land of the Free
This word does something to all of us. Mainly it gets us to explore further. Advertise a free giveaway on your web site banner related to your target market. Offer a free ebook or helpful video that gets people curious to find out more. When they click the ad banner, you can lead them to signup page, with an opt in email form. If your initial free offer is enticing enough, then people will not mind giving you their contact information
2. Free Banner Exchange
The people over at the website Marketing Terms have come up with the simplest and best definition of a banner exchange program: “I will show your ads on my site in exchange for getting to show my ads on your site.” This is a very cost effective way to get your banner on hundreds if not thousands of other websites. Many banner exchanges will work hard to match your ad banner to a relevant website. Keep in mind this is not always feasible so you may get stuck putting banner ads on your site outside of your niche.
3. Paid Banner Ads
As the name implies you are paying for your banner to be advertised on other websites. The key to ensuring this method yields some good return on your investment is to make sure the website you are advertising on delivers the web traffic they promise. You also want your web site banner to be placed in an area that’s clearly visible and not on the same page as ten or twenty other banner ads.
4. Free Traffic Exchange
This too has been labeled passe and ineffective but it works and banner ads are perfect for traffic exchanges. You know of course that for every site you surf you accumulate some type of credit. You can then exchange however many credits you choose for banner impressions (your web site banner displayed on another site within the exchange). Why is this so effective? On average, click thru rates of traffic exchange banners are greater than banner only exchanges. This is one of the great secrets of traffic exchanges that can boost your internet business considerably.
Web banner advertising is not extinct. Like anything else you must go about using it correctly. Offer something for free, do your homework when it comes to free exchanges and paid ads while utilizing the hidden goldmine of traffic exchanges. In the end you will find that web banner advertising, far from being a relic of the past, is still very much alive and profitable.
Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to help you grow your business into a long term success at the Internet Marketing Guide http://winthemarket.com/tct.htm.
Participating In Banner Exchanges
If you’re a business owner and you want to take advantage of Internet marketing, banner ads are useful, but they can also be quite expensive. This doesn’t really help you if you’re on a limited budget. In this case, you may find that banner exchanges are useful. For example, you can place your own banner ad on a web site that receives a lot of traffic and would likely attract an audience who would be interested in your product or service.
In addition, whoever owns this web site should not be a direct competitor of yours. This might be difficult to find, and even if you can, your ability to purchase advertisement space can be expensive, especially if you’re in a very competitive niche. In this case, banner exchanges are affordable even for those on modest budgets.
What is perhaps most appealing is that they’re cost-effective and efficient. Most banner exchanges are free to those who participate. Rather than placing a banner ad by yourself, you don’t incur any financial cost for your banner ad to appear on another web site. However, the business owner, namely you, does have an obligation to take care of.
Most banner ad exchanges find another web site for you to post your advertisement without charging a fee. They then require you to post at least one banner ad on your web site, sometimes more, in exchange. Most banner ad exchanges attempt to match your banner ad to another relevant web site. However, this isn’t always possible and therefore, the web site your banner ad appears on might not be relevant to your products or services. This means that not only will the banner ads generate very little interest in your products and services, but your ad could show up on a web site you’d rather not.
Therefore, be aware that you are exchanging some control for the cost-effectiveness these exchanges get you. It may also be true that the ads that appear on your web site do not mesh with your content, so it’s very clear that you’re advertising and this, in turn, may be of some detriment to you, since blatant advertisements can drive visitors away. Most likely, you can reject categories you find to be offensive, but other than that, you’re not likely to be able to moderate the banner ads that appear on your web site.
Another affordable option to you in terms of banner ad placement may be an affiliate marketing campaign. In this case, web site owners or affiliates post your banner ad on their web sites and promote your products and services for you in this way. Typically, the banner ads include text and graphics, which encourage Internet users to click through on the ad to your web site. These also include embedded code. This provides you with statistics telling you which affiliates generated your web site traffic.
This is necessary, because affiliates need to be paid and they won’t be unless they get people to click through the ad to your web site or make a purchase. Under normal circumstances, affiliates are compensated either on a per click basis or a per sale basis. If the affiliate receives payment on a per click basis, they receive a certain amount of money every time someone clicks on the ad. If they receive money on a per sale basis, this means the affiliate gets either a flat fee or a percentage of the sale for each sale generated by that click through.
They can also be can hate on a cost per lead basis, that and this means that they are compensated when a visitor performs a certain action, such as registering with a web site or filling out a survey. Most people like affiliate programs, because they’re cost effective and you can place your banner ads on web sites and only must pay affiliates who successfully encourage click throughs.
Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business. http://net-mlm-profits.com/
How To Get Maximum Exposure From A Low Cost Internet Advertisement
Advertising had long since been a major determinant of a business’ success. This would include the presentation of the product/service to the consumers. What really matters is how it is presented to the target market to be able to capture it.Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness. What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
- Low Cost
Eventhough the Internet ad might be viewed as “class” or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
- Capture market
Should your product/service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!
- Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!
- Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.
Disadvantages
- Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
- Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur. Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service. The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
Intense Ways To Promote Your Web Site
Lots of traffic on the fast and dangerous freeways is bad. Lots of traffic on the Internet is good. Do you see the difference? Let me help you with this.
With over 60 million web sites on the Net, you need a solid, testing strategy for steering and drawing customers to your home business web site. Learning how to get it takes time, reading, testing and experience.
You can do it if you are willing to pay the price. Here are some ways to help you get started.
Search Engines
Search engines are the virtual yellow pages for home business web sites. Over 80% of Internet surfers and searchers use search engines to find information on the web.
There are thousands of search engines. So, what are you to do then to work the search engines for traffic? Please let me show you.
To get the most traffic to your site, list with the biggest search engine players: Yahoo, Google, and MSN. Smaller search engines also get results from the big three so you will be covered in case customers visit less popular engines. Less popular engines will be visited.
Looking Good
Your business web site can be simple or complex but it must be functional and attractive. Have you ever tried to get information advertised by a web site but could not extract it because the navigation was impossible for you?
Worse yet, have you ever had to forego ordering a product from a web site because it was too complicated to figure out how to order from it? Why waste time putting up a website if it does not work?
It is imperative to make sure your site does what it is supposed to do. That is, to provide customers with concise, clear useful information about your product or service.
Be wary of making things too complicated. You might as well feed your leads hemlock if they are not going to be able to figure out your web site.
Amazingly, most web sites are a nightmare to figure out. The site should be easy to navigate or customers will look elsewhere. Count on it.
Your web site should also look professional, not cheap or sloppy. I know you are thinking this is obvious but most web sites do not make their owners any money for these very reasons.
If you are not design savvy, spend money on a good web designer. The investment will pay off, a lot, by attracting more targeted people to your web page.
On line Ads
The Internet has many places where you can list your home web site for free. To guarantee the most exposure, place your ad on several (20 or more) sites and repeat the process every month for life.
After you are absolutely, positively sure your web site is working and navigable and functional you are then ready to try some cheapy, to start with, paid ads that are focused. These will bring you more serious internet leads.
Article Directories and Writers
Consider writing keyword related articles to your website. If you cannot do this yourself you can farm this task, rather cheaply, out to Article Directories. Most of them have career article writers who can write articles for you on almost any subject you wish.
Once these articles are published on other article directories you will have a permanent ad on the internet virtually forever because the article directories leave them on their web site.
Other article directories will even take the same article and place it on their web sites also. So you now have viral marketing that grows and grows.
There are professional article submitting sites on the internet now that can submit your article to thousands of sites and ezines very cheaply for you. This is one of the best and cheapest ways to advertise.
Banner advertisements
Banner advertisements can be as effective as TV spots in increasing customer awareness of your business. A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service. Please read the last sentence, it is very important for you to understand.
Try participating in a banner exchange program such as Link Exchange that connects your web site to other company sites that have similar customer bases.
James M. Lowe writes original articles, press releases, e-books, blogs and websites about home business opportunities.
http://www.contenttomarket.com/ArticleWriters/
Cheap Internet Banner Advertising - Friend or Foe?
For years internet banner advertising dominated the World Wide Web. Everyone was bidding ridiculously high amounts of money for banner advertisements. Then came the dot com crash and banner advertisements lost its luster. Internet banner advertising has become a thing of the past, or has it? The truth is there is still a place for internet banner advertising, now I’m not saying that the banner ad is making a comeback. But, they have gotten quite a bit cheaper, to the tune of mere pennies, over the years and if you utilize them right they can be a great marketing tool for your online business.
Internet banner advertising used to be simple! All you had to do was throw up some flashy banners and wait for people to come crawling to your web site. Those days are over, now you have to earn their click with great copyrighting. But, that is ok because I am about to show you some simple techniques that will allow you to put the banner ad back in your marketing arsenal.
The following steps will help you transform your cheap internet banner advertising into a priceless marketing weapon. With these simple instructions, there will always be traffic on your web site.
1. For starters forget about all of the flashy stuff! To get the clicks you need to use great copyrighting. With a banner ad you have limited space so every word must count. You need to capture the reader’s attention in your first statement. If you don’t, you will not get the click. It is best if you can make your banner ad look like a traditional classified ad.
2. The placement of your ad is critical for your success. You need to find the right network and make sure you list your ad on sites that focus on your niche. It is a waste of money for you to do otherwise. In short, don’t waste your time placing a banner ad for internet marketing in a network of web sites that focuses on gardening.
3. The objective is to convert words into clicks with your banner ad. Now that you have found a good advertising market for your ad you must focus on the content. As I said earlier, it is best if your banner ad appears like a newspaper classified ad. The trick is to develop an ad using just 2-3 sentences that will get the web surfers attention. That takes a strong headline followed by a sentence that leaves them wanting more, forcing the click you desire.
4. The key to any good advertising plan is testing. Most internet banner advertising companies will allow you to run more than one banner ad. They rotate your ads through their network of sites and you are provided the clicks per impression information for each ad. This enables you to test different ads with different copy to see which one gets the most clicks. When you find an ad that gets a click thru rate of over 3% you have found a winner. Take that ad and buy more impressions and expand it to other networks.
In summary pick the right network of web sites to run your first ads. Write attractive ads with great copy, then test, test, and test some more. Find that winning ad and expand your advertising sphere.
Internet banner advertising can be an effective form of marketing online. Even though banners aren’t as useful as they used to be, their steep discount in cost can make them as effective as pay per click advertising with the right ad. Follow the steps outlined above, test your ads until you find a winner, and then expand your reach with a high converting ad. If you do you will get cheap traffic to your site and start cashing in on that cheap internet banner advertising.
Internet Banner Advertising is a great way to enhance your internet marketing efforts. Mark Williams has other tips and Internet Marketing Strategies to help your marketing efforts at:
http://www.onlinemarketingreviews.com
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