Creative Free Ways To Gain Backlinks
If you are a search engine marketer or website owner you know that search engines are important. You need to feed the search engine spiders with high quality unique content and authoritative relevant links back to your website. This process isn’t always easy and you will constantly need to think outside of the box. Here are some strategies that I’ve been using to gain high quality backlinks successfully for a few months now.
Squidoo
Squidoo is a creative website that allows anyone to create a free web page easily and write on any topic they choose. They also have a unique revenue sharing program in which you can make easy money with your free web page.
What most marketers don’t know is that the search engines love Squidoo. If you can get a few links back from Squidoo you can gain in the search engine rankings. I’ve been creating squidoo pages related to my niche for awhile now and my rankings have went through the roof! Setting up a free web page there is easy to do and can be quite fun.
It’s important that when you create a lens there you create some unique content relevant to your niche.
After you create your content you can configure it there with various options. It’s pretty self explanatory but you should keep in mind you want a QUALITY back link. Once you’ve configured all of the various options you should post your content with a link back to your website.
Extra Tip: Add a link from your website back to it. This will encourage your current visitors to visit it and interact while also getting your lens rankings higher. This will give your Squidoo a much needed boost.
Free Web Hosts
Free Web Hosts have been around for a long time and most of them out there possess a lot of authority with the search engines. They spider and rank these pages regularly. I usually make one page websites with a unique article and a link back to my site.
Free Blogs
Free blog hosts like Blog Spot and Blogger are owned by google. Google constantly spiders these pages and they make for good links. If you have the time, create a blog at one of the many free blog hosts and create some good relevant content. Post every other day for a couple of weeks. Make sure to drop a link to your website in each post.
Free Forums
There are many free forum hosts out there that will let you have your very own forum. These sites usually have a high page rank and are slightly aged. These can provide good rankings and a link back from them usually does well.
There are many other creative ways to get links back to your site. Try to think outside the box and constantly reinvent your linking strategies.
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Watch Your Search Engine Positions Like a Hawk
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes – many of which are subtle yet can be deadly to your ranking – your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition – a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations – this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders – those sneaky programs that seek out your site and rank their positions – have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture – your long-term marketing campaign.
Tyler Ellison is a successful entrepreneur who encourages you to learn the fully automatic traffic system for free at http://www.youcanworkthenet.com or learn internet video tricks at http://www.youcanworkthenet.com/cbsvideo/
4 Tips For An Effective Search Engine Marketing Campaign
Search engine marketing campaign (SEM) is an effective tool for business owners to create branding on the Internet and get more quality leads through major search engines such as Google, Yahoo and MSN. But for some people, search engine marketing can seems to be a daunting topic for them.
Ever changing technology and algorithms, endless opportunity to advertise and complex solutions all make SEM seems to be a task that is too hard for business owners to handle. However, there are 4 basic tips that you can follow which will make your SEM campaign more effective and eventually achieve your marketing goals.
1. Determine your business and marketing objectives. Before you start any SEM campaign, you will first need to define your marketing objective of your business. Are you trying to use your website to generate more leads for your sales team? Or do you wish to use your website to sell your products and services directly? Or lastly, are you trying to educate your target audience with content on your website? Only once you have define your marketing objective, then you can move on to tip number 2.
2. Draft out your marketing plan. In your plan, it usually consists of 2 elements, which are search engine optimization (SEO) and pay-per-click advertising. SEO is to get your website to rank well on the organic listings (left-hand side of result page) of search engines. The organic listing is the “free” area of the search engine result page. As for pay-per-click advertising, it is to have your website shows up on the sponsored area (right-hand side) of the search engine result page. For pay-per-click advertising, you will only pay when someone clicks on your ads and goes to your website.
3. Conduct search engine optimization to your website. Use SEO to optimize a core set of keywords that are closely related to what your business provides. Adhere to current web standard and build all pages with descriptive title and description tags, keyword optimized content and keyword optimized alt tag for all images.
4. Using pay-per-click to target more keywords. As search engine optimization takes time to bring your core keywords up to good ranking, you can use pay-per-click advertising to target your core keywords first before they get to prominent rankings on organic listings. Once your core set of keywords have achieve prominent rankings on organic listings, you can start to leverage on pay-per-click advertising to target more diversified keywords of your business, such as individual product or service.
By planning your search engine marketing campaign with the above 4 tips, you will be able to fully leverage on the search engines and achieve your marketing goals that you have set for your business.
Cheow Yu Yuan is the co-founder of HomeBizGears.com which provides search engine optimization services.
Check out more about Search Engine Optimization at http://www.homebizgears.com/search-engine-optimization.asp
Easy Step By Step Keyword Research
Keyword research is an absolute must if you plan on succeeding with affiliate marketing. It’s a well known fact that long tail keywords are the only way you will be able to gain long term high converting search engine traffic.
If you are struggling coming up with the right keywords for your web business then you will certainly love this post. I’m going to outline a few of my favorite techniques for gathering great long tail keywords for any niche I pursue.
Step 1
Familiarize yourself with your niche. Gather commonly used terms or slang. Pick out 3 or 4 broad keywords to start out with. These should be 2 or 3 words at the most and should cover a wide range of topics regarding your niche.
Step 2
There are many tools out there that will help you generate keywords on the fly. I can only recommend one that will no doubt gather you the best long tail keywords available. Word Tracker is the only keyword research tool I use.
Visit http://wordtracker.com and join. After you’ve joined it’s pretty self explanatory, enter in your broad keywords you picked on step one and pick out the best terms. The best terms are the ones with very little competition and a decent amount of traffic to go with it. These are called long tail keywords and are the meat and potatoes of internet marketing.
Finding a good long tail keyword is essential for your success with affiliate marketing.
Step 3
After you’ve found as many long tail keywords as possible, it’s time to optimize your website for easy rankings.
Search Engine Optimization is a lot easier then you might think. I’ve written a few articles regarding SEO and I can tell you with complete confidence it is one of the easiest marketing tools I’ve ever learned. You can find excellent resources everywhere on the web that will explain it for you in simple easy to understand terms.
Once you’ve optimized your website it’s time for you to build lots of links that point back to your site. Link Building is a very important process if you plan on utilizing the search engines for free targeted traffic. You can generate links a few different ways and I’ve written a free report that shows you some quick and painless back link generation methods.
You can download the free report from the link below.
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