5 Reasons Why You Do Not Want A Free Weebly Website
I assume if you’re reading this article that you’re familiar with the free website service known as Weebly. The people at Weebly say that their software is the easiest way to create and publish a website on-line, and I agree, but I have issues.
There are thousands of people just like me who have experience building websites with both Dreamweaver and GoLive. Most of us earn a very good living with these tools and wouldn’t think of using anything else. Then along comes Weebly. What kind of a name is Weebly anyway?
Recently I decided to build a little website with this toy of a program know as Weebly. And after doing so, I want to give you my top 5 reasons why you do not want to build your own Weebly website.
Ease of Use
Weebly is so simple to use that a monkey can do it.* And that’s the problem. I’ve spent years developing my web design skills so that I can charge $100 an hour to create websites for people just like you. If you decide to build your own website with Weebly, the days of me building websites for $100 an hour are over. Who in their right mind would pay me to build a beautiful, functional web site when they can do it themselves without a technician? Please, I have a family to support.
Cost
Weebly is completely free. And when I say free, I mean free. You don’t have to purchase software. You don’t have to purchase server space from a hosting company. You don’t even have to pay a technician to make change for you.
Weebly will not only make it impossible for me to earn money building websites, but it will take away my ability to charge you to host and service your site after I build it. How can I support myself when Weebly is taking away my ability to do so. It isn’t right.
Service
I don’t think it’s right that you as a customer should expect me to get back to you immediately every time you have a simple question about your site. It sets up the wrong impression. If I jumped every time you contacted me with a problem, you would begin to take me for granted. Besides, I have a life.
In this case, the problem isn’t with Weebly, it’s with the entire community of Weebly users at TakeOnTheNet who are on the net day and night ready to answer Weebly questions for anyone with a Weebly website. All I can say to those people is, “Get a life.”
Features
Dreamweaver and Golive are the most comprehensive website development programs on the planet. They can do everything. When you have a site built with one of these programs it’s the same as telling your friends that you have the Mercedes-Benz of websites. Think of the pride you’ll feel.
Yes, Weebly can do everything you want on your site, but that’s not the point. You can add photos, text, slide shows, video, audio, credit cards, advertising, contact forms, flash files, maps, calendars, custom headers, unlimited pages and blogs. You can choose from over 20 beautiful designs and have your own domain name too, but again, that’s not the point. The point is, you want to be able to tell people that your website is better because it was built with Dreamweaver and it was expensive. When I build a website for you, you’ll be proud of it.
Marketing
Web designers like myself don’t just design web sites for people like you, we help you market your sites too. This is one of the main ways we earn money from you after your site is built. It’s also one of the most profitable things we do in our business.
Weebly is trying to lure you away from that part of our business by telling you that you can do this yourself without our help. They’ve even creating links to popular social networking sites to help you get started. Worse yet, sites like TakeOnTheNet offer a Weebly website marketing course loaded with tips on SEO, SEM, PPC, linking strategies and social networking to help you market your site for free. They’re giving away our secrets and taking money out of our pocket. It’s just not fair.
Please, don’t go to Weebly to build your own website. While you’re at it, don’t go to TakeOnTheNet to learn how to use this software either. It’s not fair to our brotherhood of web developers if you’re capable of building a website in two hours without going though an apprentice program first. And don’t tell your friends about this software either. Just say, “No!”
* The monkey must have basic computer skills
Learn to build your own Weebly website by watching Weebly Videos. http://www.takeonthenet.com 36 videos available on the Internet to show you how to create and promote your Weebly website. Add audio, video, slide shows, text, photos, credit cards and more.
Don’t Leave Your Web Site Visitors Wondering Who You Are
When you create goals for your business Web site, one of them needs to be to “tell people how to get in touch with us.” It never ceases to amaze me how many Web sites omit this basic information. When you fail to include contact information on your Web site, not only are you leaving prospective customers in the dark, you’re also probably missing out on a tremendous number of public relations and marketing opportunities.
For example, most companies send out media releases when something notable happens. They release a new product, host an event, or offer a new service, so they want the media to tell the world. The hope is that a reporter will write a glowing article and send customers to their doorstep.
For many years, I’ve been writing newsletters and product reviews that rely on press releases for information. Almost invariably, the first thing I do after reading a press release is visit the Web site. The information in the press release is incomplete, so I am forced to surf for answers. When that doesn’t work, I email or call. Sometimes nothing works. So if you want to get mentioned in the press here are a few “inside” tips:
1. Return your phone calls and e-mails. If you want to reach the press, you have to let them reach you. (In my experience, giant companies with the largest PR staffs are the least responsive.)
2. Put your Web site address, contact information, and prices in the press release. Most magazines that do product reviews put the company name, address, phone, web site and pricing info at the end of the article. Don’t make a writer spend ages trying to figure out how much your widget costs.
3. In your press release, use real words, not vague generalities or industry buzzwords. If you sell software, actually SAY it is software somewhere. A “solution” could be a lot of things. Maybe hardware, maybe software, maybe a garage door opener. You need to be as clear as possible about the basics.
4. Use a spell checker. A grammar checker would be nice too. Unintelligible press releases aren’t picked up, no matter how wonderful the product.
A bad situation is made worse when a company Web site is also incomplete. Every business Web site should include phone, mailing address, and an email address or contact form. This contact information should be linked from the Home page or available on every page, such as in a footer. Don’t make your contact information impossible to find.
Putting all your press releases online also makes it easy for writers to see what you’ve done in the past so they can get a better perspective on your company. If your product is interesting, bloggers and others might link to your press releases as well.
The bottom line is that if you own a business and want to be noticed, your Web site absolutely must make it easy for people to get in touch with you.
Susan Daffron is the President of Logical Expressions, Inc. (http://www.logicalexpressions.com) and the author of books on pets, web business, computing, and vegetarian cooking. Visit http://www.publishize.com to receive a complimentary Publishize podcast or newsletter and bonus report.”
How Good is Your Website?
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
Tyler Ellison is a successful entrepreneur who encourages you to learn the fully automatic traffic system for free at http://www.youcanworkthenet.com or learn internet video tricks at http://www.youcanworkthenet.com/cbsvideo/
Everything You Need To Know About Keyword Density For On Page Optimization
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. This article will discuss everything you need to know about keyword density for on page optimization of your website.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page.
Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
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