The Simple Equation For Online Profits
Learning to make a living online can leave you in quite a confused state. As you look at the materials available that demonstrate how to make online profits, you will find that there are many different opinions and methods about marketing online. If you boil each of them down to basics, you end up with a common theme from them all, a simple equation for making money online…
Successful internet marketing can be summed up in this simple equation:
(Research + Product + Sales Letter + Traffic) * action = Profit.
That equation reads: RESEARCH plus PRODUCT plus SALES LETTER plus TRAFFIC times ACTION equals PROFIT.
Let me touch on each of those factors so you can see how the equation works. The first factor is research. Research consists of learning what products will sell and the group or niche to sell it to. This research can be as easy as determining what the best selling ebooks are. The research leads to your next factor, your product.
Your research has told you what product you should sell to your niche. Now you need to get your hands on that product. You can get that product by creating your own or buying rights to a product or even by becoming an affiliate. Once you do any of those you then have your product.
The third factor in the equation is the sales letter. You create a sales letter or sales page to sell your product. Based on the research you did, you remind your niche why they must buy. You list your product’s features and benefits, create headlines and sub headlines borrow ideas from your swipe file and build your sales letter. Now it’s time for the fourth factor, traffic.
Traffic is nothing more than visitors to your sales page. Generating that traffic is what you will most likely spend most of your time and energy on. The more traffic or visitors that read your sales page, the more product you will sell and the more profit you will make. The final factor to consider is the most important factor of all, action.
Nothing gets done until you take action. You can learn all the ways to make money online but until you put that knowledge into action you have nothing. 95 percent of all internet marketing wannabes never reach their goal of making money online because they don’t take action!
You may know how to do research, create products, write sales letters, generate traffic, but if you do not translate all of that into action you cannot make money.
You can be a successful internet marketer. Focus on the internet marketing equation of (Research + Product + Sales Letter + Traffic) and take action on all of those factors. If you can do that, and stay at it, you can make money online.
To find out how you can INSTANTLY receive your own product, and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:
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Sitemap Taxonomy - To Classify Web Content
Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating a sitemap is a process that must be done in order to make information readily available to users.
Often times the information is there but users are unable to access it. With a sitemap, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.
Impact of a sitemap in Internet marketing
Sitemaps can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.
Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.
Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn’t have a sitemap.
Building a sitemap
Many people may think that building a sitemap is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap in place, a website is more likely to get more traffic that would translate into profits.
Working out a sitemap is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.
There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap should address the needs of both users. Enabling either user to find the content they need.
Do-it-yourself sitemap
The best candidate for creating the sitemap of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap of the site is an option, it is best that someone with firsthand knowledge of the website’s content do it. There are a number of important aspects to consider before doing the sitemap.
Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.
When structuring the sitemap, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap.
Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
How to Get Repeat Business Via Bookmarks
Ever been “window shopping” at the mall? You’re not quite sure if you want to buy anything, so you browse. You walk from store to store glancing at the products on display in the windows.
Then one window display catches your attention. Two robotic mannequins dressed in stylish clothes are waving at you. You smile, wave back and keep walking. You enjoyed the display, but you just weren’t ready to buy anything from that store yet.
A week later, you pass the store again. This time the mannequins are wearing different outfits and arm-wrestling each other. Now you’re hooked. You have to come back next week to see what the mannequins will be wearing and what they will be doing.
You still haven’t bought anything, but you have every intention of revisiting that store. And if you’re like any other average customer, you probably won’t be ready to buy until you’re exposed to similar “window” marketing at least seven times.
Marketing research has shown that prospects need to be exposed to a product or concept an average of seven times before buying. That means that the majority of visitors to your site are not ready to become paying customers the first time they are exposed to your information.
Skeptical by nature, they may not be sure they can trust you. Or they might just be “window shopping.” So your job is to find ways to keep exposing your visitors to your message.
When people visit your site for the first time, you want to give them a reason to BOOKMARK your site. You then become a favorite and increase your chances for getting repeat traffic from that same prospect.
Ask your prospects to bookmark you. Very few sites actually remind their visitors to do so. You can put yourself ahead of the competition just by making this simple suggestion.
On every page of your site, place bookmark reminders. Make it easy by telling them to “Press Control + D to Bookmark this Site” or just say “Remember to Bookmark this Site.”
If you don’t remind them, how else will they remember you?
Like the store with the moving window display, give your visitors a reason to expect new things every time they visit your site.
Keep in mind this is your branding site such as your blog, not one of your sales sites. Those sites are for selling; your blog is for giving away information, branding you and pointing people to your money sites.
In essence, you’re selling to people who aren’t yet buying. You might be the first one to hit them with a new idea, so they need time to process this different way of thinking before they buy anything. In the meantime, you want them returning to your site often so you can be the one to educate them and gain their trust.
But you also want to keep your paying customers coming back to your site, too. The more they visit your site, the more likely they are to keep buying from you and to buy your more expensive products.
The goal is to keep people coming back to you until they are ready to buy. If they’ve been visiting you for a while before that first purchase, the chances of them becoming loyal, high-value lifetime customers is extremely high.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at http://www.GlenHopkins.name
Traffic Building Is The Road To Success
Knowledge of a wide range of traffic building techniques is what distinguishes an internet expert, or guru, from those of us who would love to be able to make our online business pay not just now and again, but sufficient to allow us to wave the boss goodbye without fear of having to crawl back, cap in hand for alms, a few months later.
If you do not know what I mean by alms then you are either too young or have a bad memory! Without traffic we are nothing because pretty websites with no visitors do not make money: they cost us it. Luckily, those of us in the 21st century, whether aged eighteen or eighty have the benefit of the experience of those that went before us. They sweated the sweat and discovered what we know now, and accept as normal. So thanks folks!
You must not confuse traffic building with list building. That is a confusion that many people new to online marketing have, yet a bit of thought should be enough to enable you to tell the difference. List building is the compilation of an email list of people interested in your product or niche. In order to build up that list, each member of which you can regularly contact with new information and new offers, you must have an opt-in form on your website. OK, there are other places to put the form, but generally it is on a page in your website.
Before they see the form, therefore, they have to visit your website. For that you need traffic, ergo before you can build a list you must first have the traffic. Your list is hence a result of your traffic, not synonymous with it. To phrase it more simply, you need traffic to build a list, so list building is not the same as traffic building.
Forget the list until you have visitors. For visitors you have to attract people to your website and there are many ways in which you can achieve that. One is through writing articles on your subject and submitting them to article directories. Everybody who reads it will be shown a resource box that displays your URL, plus a bit about you and your website (written by you). They can then click through to your website: in fact, your URL can lead them to any page on your site you want them to visit, though for maximum impact it should be a page that is relevant to the topic of the article. The most successful articles are those with a title exactly the same as the title of the web page readers are directed to.
You can also build traffic through advertising. Ezine advertising is popular, where you pay for banner or text adverts on ezines, though keep in mind that banner ads have lost their impact lately, though are not the complete turn-offs that many claim them to be. Probably the most effective adverts for traffic are those provided by others in their emails, but you have to be in the right crowd to get these. They are generally referred to as joint ventures, and can be extremely effective if you are able to secure them.
For joint ventures you have to have something to offer to another in order to get what is basically free advertising to your website. That could be a good deal on your product, or a reciprocal advertising agreement from a non-competitive site. If you sell a novel way to lose weight by eating fresh farm eggs, and somebody has a site offering fresh farm eggs, then you could agree on a joint venture: they promote your ebook and you promote their eggs. The same with guitar lessons and guitar strings, and so on. As long as you are not competing, but share potential customers, you can agree on a joint venture.
Traffic is critical to your business, and any way you can use to attract it can be critical to the degree of your success. Take portal websites. These are sites that consist of lots of websites, each covering one aspect of your niche, in the same way for which you would normally use several pages in one website. The thing is, it has been proved that home pages generally get listed higher than internal pages, so why not have a website consisting only of home pages?
A portal site provides the portal (gateway) to every other website in your network. Since each is a different website, their home pages are liable to be listed higher on Google than any internal pages would. Hence, you get more exposure on the search engines. You could pay for PPC adverts and get fewer clicks, but with portal sites, you spend your money on more websites that give you exactly the results that you need.
Portal websites is the answer to anybody who is finding traffic building difficult. They work, but the work can be long and tedious. Portal Feeder can make it easy and provide you with more traffic that you could have dreamt of.
The program is kept under wraps only for members. It is not shown to the usual gurus for them to use to death for two or three months then provide a testimonial. It is available only to members and nobody else, and opens its doors only about once every year to replace drop-outs from its membership.
This time is now due, so register below to get advance priority warning of when it will next be available. You can not but your way in or wheedle: everybody has an equal chance, but if you register for advance warning, then you will have a better chance than most of enjoying and profiting from the benefits it provides to you.
Make sure you get that advance warning by registering to be informed when Portal Feeder is next up for grabs to try this unique and successful way of getting traffic. You can read a review by the author Dola Raheem http://www.improduct.com/category/portal-feeder-review
Participate in Forums to Drive Traffic to Your Website
Forums offer a unique way to directly reach readers who are interested in your topic. Participating in forums is one way to drive traffic to your website without spending a lot of time or money.
The Purpose of the Forum
The forum is a community made up of like-minded people. A forum can be based on a common interest, a lifestyle choice, a health concern, etc. You can find forums for people interested in weight loss support, stay-at-home dads and supporting our troops, just to name a few.
A forum is a website (or a portion of a larger website) that is broken down into sub topic links. Members of the forum community are encouraged to post in reply to the comments left by others on the given topic.
The idea behind a forum is for people to form a connection and support one another on one issue or several related issues. It’s a place for people to ask questions, share their experiences and learn more about the topic.
How I Use Forms to Drive Traffic to My Website:
I join every forum in my niche.
I provide useful replies.
I become an active and supportive member in each forum.
I create a signature file in each forum that contains a link to my website, along with my name.
I introduce myself, answer questions and communicate in the forum.
I present myself as an expert on the topic of the forum.
I pique people’s interests in my posts so they want to find out more and click on my link.
I post a link to my website in forums I participate in, even if they are not in my specific niche.
Tips for Getting People to Read beyond Your Posts:
Don’t give a sales pitch in your posts.
Let the link in your signature speak for itself.
Present yourself as an expert in the niche.
Give advice when appropriate.
Start conversation topics related to your website.
Provide useful information about the given topic for community members.
Don’t spam the forums.
Visit the same forum daily and make regular posts.
How Participating in Forums Drives Traffic to Your Website
The key to bringing traffic to your website is to regularly participate in forums. Placing a hit or miss post on one or more Web site forums without returning to cultivate friendships and gain the trust of the community members will not drive traffic to your website. You must return to the same sites over and over, on a regular basis, in order to achieve results. The trick is to participate in the forums without spelling it out for other community members that it is a way for you to attract customers.
Gain the trust of community members by participating in forums where you can answer questions and add value to the conversations. Simply agreeing with other posters isn’t going to do the trick. You’ll need to provide information to back up your statements and prove that you know what you’re talking about.
I have found great success in driving traffic to my website by carefully using forums as a way to attract people with the same interests.
Brad McGovern is a marketing expert at http://www.articlemarketer.com, a fully managed article submission and distribution service. He offers Internet marketing advice for small business owners through his Article Marketer blog at http://www.articlemarketer.com/blog.php.
Are Internet Leads an Effective Way to Build Your Real Estate Business
Internet marketing has become an integral part of the real estate industry, but are the leads an effective way to build an agent’s business? When generating sales from the internet, an agent must create traffic, capture prospect and cultivate leads into clients. When generating sales from traditional marketing, an agent must generate traffic, capture prospects and cultivate leads into clients. Sounds the same, right?
The difference is perception, internet advertising is new. It doesn’t have a track record like traditional forms of agent advertising. Many agents are apprehensive about utilizing precious funds on the web. In contrast, studies show that the majority of buyers are using the internet to research their home purchases. As you can see, there seems to be a conflict within, while the internet is new with little history, buyers are actively researching purchases via the web.
It’s time to change. If buyers are actively searching the web, then real estate agents need to start allocating advertising dollars for the internet. Let’s discuss three choices agents have to reach buyers and sellers with their website: pay per click programs, directories and lead generators.
Pay per click programs - each of the big three search engines, Google, Yahoo & MSN, have pay per click programs that allow advertisers to bid on keywords, then the advertiser is listed in the search engine’s sponsored directory. This is a great way to generate immediate traffic, but it comes with a cost as you are paying for each click. Be sure to utilize words that will generate qualified traffic.
Directories - there are local, national and global directories that categorize websites, then list them within the directory. These directories are similar to the old phone book. Most are for a fee, and it is difficult to forecast and measure the traffic generated by the directory.
Lead generators - lead generators are websites that act as portals for the agent. These sites generate the traffic and capture the leads. Then, the lead is provided to the agent for cultivation. These leads can be expensive, therefore ensure that they are exclusive. Also, find out if the lead generator provides a database for managing the leads and a follow-up campaign for cultivation. Lead generators can be an excellent accent to an agent’s business because it allows the agent to spend more time on cultivation with less time on creating and capturing traffic.
Regardless of how an agent chooses to target traffic on the internet, it has become a necessary evil as the internet has become the media of choice for most buyers. Don’t fall behind and remember to follow the three C’s: create, capture and cultivate.
To find out more about generating real estate leads through the internet, go to http://www.pro-onlineagent.com.
SEO Content and HTML Meta Tags
The first technique of an effective search engine optimization (SEO) is that you should optimize all your pages before you make a search engine submission. A small important part of economical search engine optimization is keyword placement in html meta tags and on your web pages.
You need to find out the right keywords to optimize your website by using some special internet marketing software/tools. Good search engine placement, search engine ranking etc. is easier if you choose high-demand, low-supply keywords (for example free internet marketing software) and to create pages optimized for these keywords. You must take care that the chosen keywords are relevant to your website and optimize these for alternative yet similar versions. It is very important that you have in your web content marketing a high-value, relevant content, this keeps your online business moving.
Here are some rules for your web content publishing in terms of your online marketing, search engines (like Google and Yahoo) work using the following two rules. Their ultimate goal is simply to recognize relevance and quality. You can build traffic (visitors) by working with the search engines, and your business will improve.
1) Keep it real.
2) Provide what people want. (relevance and quality)
Do not forget to put your keywords in the title tag, meta description and keywords tag. Furthermore use H header tags. Some search engines use meta tags and some ignore html meta tags completely, preferring only to rely on page content, also remember that the search engines constantly change their ranking rules (algorithms). The meta description tag is still widely used and is definitely worth your time it is a good traffic generator. This tag is designed to let you include a written description of your website and is often used by search engines as the brief description that appears in search results pages.
Study these basic (SEO) search engine optimization guidelines and learn that many of the search engines behave differently when it comes to choosing the best pages they are constantly refining their algorithms that evaluate on-page and countless off-page criteria. One of these criteria is that a website which updates its content will be preferred. You should remember these simple rules while you are building your web pages refresh your content continuously and understand that these are only basic guidelines. However, they should help you for a better search engine rank in the search engines, over time.
I have worked together with some big online companies and have learned a lot about Internet Marketing and online business. Now I will tell you on my web site at http://www.internet-marketing-net.com the best way you can create a online business with less money and time.
How Traffic Building Helps your Profits
Anybody who has been involved in internet marketing for any length of time understands how traffic building helps your profits. It is absolutely essential to build up a good flow of traffic to your site if you are to make anything worthwhile from your online business. The problem is how to do it, and that is a topic on which countless ebooks have been written. There are also people in the know that are able to find the information needed to make this task easy without breaking sweat.
There are some basic ways of driving traffic to your website and if you master these, you should have few problems in finding customers. First and foremost, there is search engine optimization. SEO is at the head of the list because if done properly you can get free adverts on the first page of the search results for your keywords on the major search engines. Search engine traffic is targeted traffic, and search engine marketing is big business.
One of the secrets of the use of search engine optimization in traffic building is to keep it simple. Simple and well designed websites win every time over the complex fancy creations with flash graphics and moving images everywhere. Search engines are not concerned with these: they want good original content that will satisfy the needs of their customers using their search engine to find information. If you do that then the look of your site is irrelevant. Google does not read graphics!
Keeping it simple, keeping the pages full of useful content, and avoiding repetition will help you achieve your goal. So too will changing content, and preventing your web pages from becoming stale with old content. This is where RSS can help, through presenting ever-changing up to date information on your topic. Blogs can achieve the same thing.
In fact, blogs can achieve many things other than attract search engines. Remember that your prime objective is to get traffic, not optimize your site. The SEO is a means to attaining the objective, not the objective itself. Blogging can build traffic themselves, without the need of website optimization. They provide fresh content and are usually right on topic, so they are usually a very popular means of two way communication between you and your potential customer. Do not underestimate the power of blogs, and every internet marketer should have at least one blog for every niche in which they are involved. A business blog can achieve just as much as a personal blog.
Website traffic can also be generated through direct advertising. SEO and blogs are attractive means of traffic building, but adverts can also be persuasive in securing that all-important click to the web page of your choice. An advert can be page-specific whereas blogs attract others to the blog page, and SEO generally works best on the home page. If you want visitors to another page you have two major ways of achieving that, and advertising is one. You can usually secure an advert on a relevant ezine for a fairly small advertising fee that will be calculated from the number of recipients on the ezine circulation list.
The second way is by means of article marketing. You can write an article on any topic contained on your website and then provide a link in your authors resource box. That link should lead the reader to a page within your site that relates to the article they have just read. If they click then they obviously want more information on the topic, so provide them with it. In fact, you can choose the page you want visitors to land on, and then write an article based on the contents of that page. Where live links are allowed, use anchor text that is the same as the keyword of your page. This may not always be possible, but it is very powerful when you can do it.
Did you take note when I wrote above about SEO usually working best on the home page? That is a fact, and the vast majority of prominently listed pages on search engines are home pages. If you could arrange it so that every page on your website was a home page, how neat and powerful would that be? I know you think it is impossible, but in fact it is not. There is a type of website called a portal site where one site contains links to lots of other websites on the same subject. Thus, a Caribbean vacation site, containing links to dozens of other websites, each specializing in a different Caribbean island.
Well, this idea can be extended so that one website is a portal site for lots of others dealing with a different aspect of your niche. Rather than having one website with lots of pages linked from the home page, have one website with lots of websites linked from the home page. Your web pages would then be the home pages of other sites, and so have a much higher probability of being listed high in the indices.
This would take a lot of work to achieve manually, but if you could do it, you would have an advantage over everybody else not using the technique. In fact, there is software available online to help you to achieve this very easily and quickly and to help you generate the content for all the websites with which the software will provide you.
It is there for you to find, if you look hard enough, but there are those who know where to find it and when it will become available. These are the people in the know that were alluded to in the first paragraph; masters of traffic building and of website generation.
If you want to be in the know click here to find the information that they already have and learn more about how to use portal website to build traffic: http://www.improduct.com/ you can also read a review by Dola Raheem here: http://www.improduct.com/category/portal-feeder-review
Generating Real Estate Leads Through the Internet
Generating real estate leads through the Internet is an excellent tool for expanding your business, eliminating geographical barriers and increasing sales.
But how do we create leads from cyber space? After all, the information highway is infinite with no boundaries. How can a small business owner, you the real estate agent, create qualified traffic?
Imagine your web site is a small store on a busy street and you are surrounded by large corporate department stores. Outside your store window are pedestrians, bicyclists and automobiles passing by. This is traffic. And, in this traffic are people interested in your product. These are prospects. Of these prospects, some will come in the store and make inquiries. These are contacts. Some of these contacts will start to shop. These are leads. Some of these shoppers will make a purchase. These are clients.
Your web site is no different. The keys to successful Internet marketing are the THREE C’s:
Create - create traffic
Capture - capture prospects, thus creating contacts
Cultivate - cultivate contacts into leads, then into clients
Create - the first step in generating real estate leads through your web site is to CREATE traffic. Creating traffic for your web site is done using three primary approaches:
Search Engine Site Rankings - the search engines (Google, Yahoo, MSN etc.) rank your web site based on a number of factors including age, popularity, content, link-ins, etc., and list your site accordingly in the directory. This can be a long process, as a couple of major contributing factors are age and traffic. Thus, if you have a new site or a rarely used site, your ranking remains low, and because your ranking remains low, your traffic remains low. Because your traffic remains low, your ranking remains low, and so on. You can see the cycle.
Keywords Pay-Per-Clicks - you, the web site owner, bid on keywords with the search engines, and the search engines list your site in the Sponsored Links section of the directory. This can be an efficient way to drive traffic to your site, but it does come with a cost.
Owner Driven Traffic - you, the web site owner, drive traffic to your web site via electronic articles, emails, signs, print media etc. This can be very costly, as it is difficult to generate enough traffic to capture leads.
So how do you Create enough traffic to generate quality prospects? Well it’s not as difficult as it seems. First create a quality keyword driven web site, and then use all three methods until your site is ranked high enough to maintain an adequate stream of prospects through the search engine directories.
Capture - the second step in generating leads through your web site is to CAPTURE the traffic. Capturing traffic for your web site is done using tools such as guest books or registration forms with bait. Capture the user’s information; do not give away free information.
Example: a user is searching the Internet for the MESA MLS. Now, the user has found our site, so do not give the information away for free. Searching the MLS is our bait, and a registration form is our capture tool. More often than not, an agent will allow the user to use the MLS without registering, and the rationalization is that users do not want to provide the info or the info is faulty. No problem, this is the first filter. We are trying to find out who is serious and who isn’t. Utilize the registration form as a filter. If you don’t, they won’t be back… what do you have to lose?
Cultivate - the final step in generating prospects through your web site is to Cultivate the leads. Cultivate leads with DRIP CAMPAIGNS. A Drip Campaign is a series of content driven messages sent over time. Preferably this system is automated:
In our example: the keyword was Mesa MLS, and a user found our site and signed up on our registration form. Now what? Implement “The Drip Campaign” - an automated series of messages delivering content that differentiates you the agent. Cultivate the prospect and convert them into a lead, then into a sale.
A great drip campaign is the MLS search provided by ARMLS. On your registration form, request information relating to their home search, then set up an automated search on the MLS that sends them listings.
Be careful, don’t send the user into information overload, and only send a couple of listings at a time.
Many real estate agents have decided to concentrate their efforts on cultivation. Therefore, a quality lead generating company may be an effective way of advertising.
To find out more about generating real estate leads through the internet, go to http://www.pro-onlineagent.com.