The Simple Equation For Online Profits
Learning to make a living online can leave you in quite a confused state. As you look at the materials available that demonstrate how to make online profits, you will find that there are many different opinions and methods about marketing online. If you boil each of them down to basics, you end up with a common theme from them all, a simple equation for making money online…
Successful internet marketing can be summed up in this simple equation:
(Research + Product + Sales Letter + Traffic) * action = Profit.
That equation reads: RESEARCH plus PRODUCT plus SALES LETTER plus TRAFFIC times ACTION equals PROFIT.
Let me touch on each of those factors so you can see how the equation works. The first factor is research. Research consists of learning what products will sell and the group or niche to sell it to. This research can be as easy as determining what the best selling ebooks are. The research leads to your next factor, your product.
Your research has told you what product you should sell to your niche. Now you need to get your hands on that product. You can get that product by creating your own or buying rights to a product or even by becoming an affiliate. Once you do any of those you then have your product.
The third factor in the equation is the sales letter. You create a sales letter or sales page to sell your product. Based on the research you did, you remind your niche why they must buy. You list your product’s features and benefits, create headlines and sub headlines borrow ideas from your swipe file and build your sales letter. Now it’s time for the fourth factor, traffic.
Traffic is nothing more than visitors to your sales page. Generating that traffic is what you will most likely spend most of your time and energy on. The more traffic or visitors that read your sales page, the more product you will sell and the more profit you will make. The final factor to consider is the most important factor of all, action.
Nothing gets done until you take action. You can learn all the ways to make money online but until you put that knowledge into action you have nothing. 95 percent of all internet marketing wannabes never reach their goal of making money online because they don’t take action!
You may know how to do research, create products, write sales letters, generate traffic, but if you do not translate all of that into action you cannot make money.
You can be a successful internet marketer. Focus on the internet marketing equation of (Research + Product + Sales Letter + Traffic) and take action on all of those factors. If you can do that, and stay at it, you can make money online.
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Sitemap Taxonomy – To Classify Web Content
Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating a sitemap is a process that must be done in order to make information readily available to users.
Often times the information is there but users are unable to access it. With a sitemap, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.
Impact of a sitemap in Internet marketing
Sitemaps can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.
Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.
Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn’t have a sitemap.
Building a sitemap
Many people may think that building a sitemap is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap in place, a website is more likely to get more traffic that would translate into profits.
Working out a sitemap is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.
There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap should address the needs of both users. Enabling either user to find the content they need.
Do-it-yourself sitemap
The best candidate for creating the sitemap of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap of the site is an option, it is best that someone with firsthand knowledge of the website’s content do it. There are a number of important aspects to consider before doing the sitemap.
Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.
When structuring the sitemap, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap.
Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
How to Get Repeat Business Via Bookmarks
Ever been “window shopping” at the mall? You’re not quite sure if you want to buy anything, so you browse. You walk from store to store glancing at the products on display in the windows.
Then one window display catches your attention. Two robotic mannequins dressed in stylish clothes are waving at you. You smile, wave back and keep walking. You enjoyed the display, but you just weren’t ready to buy anything from that store yet.
A week later, you pass the store again. This time the mannequins are wearing different outfits and arm-wrestling each other. Now you’re hooked. You have to come back next week to see what the mannequins will be wearing and what they will be doing.
You still haven’t bought anything, but you have every intention of revisiting that store. And if you’re like any other average customer, you probably won’t be ready to buy until you’re exposed to similar “window” marketing at least seven times.
Marketing research has shown that prospects need to be exposed to a product or concept an average of seven times before buying. That means that the majority of visitors to your site are not ready to become paying customers the first time they are exposed to your information.
Skeptical by nature, they may not be sure they can trust you. Or they might just be “window shopping.” So your job is to find ways to keep exposing your visitors to your message.
When people visit your site for the first time, you want to give them a reason to BOOKMARK your site. You then become a favorite and increase your chances for getting repeat traffic from that same prospect.
Ask your prospects to bookmark you. Very few sites actually remind their visitors to do so. You can put yourself ahead of the competition just by making this simple suggestion.
On every page of your site, place bookmark reminders. Make it easy by telling them to “Press Control + D to Bookmark this Site” or just say “Remember to Bookmark this Site.”
If you don’t remind them, how else will they remember you?
Like the store with the moving window display, give your visitors a reason to expect new things every time they visit your site.
Keep in mind this is your branding site such as your blog, not one of your sales sites. Those sites are for selling; your blog is for giving away information, branding you and pointing people to your money sites.
In essence, you’re selling to people who aren’t yet buying. You might be the first one to hit them with a new idea, so they need time to process this different way of thinking before they buy anything. In the meantime, you want them returning to your site often so you can be the one to educate them and gain their trust.
But you also want to keep your paying customers coming back to your site, too. The more they visit your site, the more likely they are to keep buying from you and to buy your more expensive products.
The goal is to keep people coming back to you until they are ready to buy. If they’ve been visiting you for a while before that first purchase, the chances of them becoming loyal, high-value lifetime customers is extremely high.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at http://www.GlenHopkins.name
Traffic Building Is The Road To Success
Knowledge of a wide range of traffic building techniques is what distinguishes an internet expert, or guru, from those of us who would love to be able to make our online business pay not just now and again, but sufficient to allow us to wave the boss goodbye without fear of having to crawl back, cap in hand for alms, a few months later.
If you do not know what I mean by alms then you are either too young or have a bad memory! Without traffic we are nothing because pretty websites with no visitors do not make money: they cost us it. Luckily, those of us in the 21st century, whether aged eighteen or eighty have the benefit of the experience of those that went before us. They sweated the sweat and discovered what we know now, and accept as normal. So thanks folks!
You must not confuse traffic building with list building. That is a confusion that many people new to online marketing have, yet a bit of thought should be enough to enable you to tell the difference. List building is the compilation of an email list of people interested in your product or niche. In order to build up that list, each member of which you can regularly contact with new information and new offers, you must have an opt-in form on your website. OK, there are other places to put the form, but generally it is on a page in your website.
Before they see the form, therefore, they have to visit your website. For that you need traffic, ergo before you can build a list you must first have the traffic. Your list is hence a result of your traffic, not synonymous with it. To phrase it more simply, you need traffic to build a list, so list building is not the same as traffic building.
Forget the list until you have visitors. For visitors you have to attract people to your website and there are many ways in which you can achieve that. One is through writing articles on your subject and submitting them to article directories. Everybody who reads it will be shown a resource box that displays your URL, plus a bit about you and your website (written by you). They can then click through to your website: in fact, your URL can lead them to any page on your site you want them to visit, though for maximum impact it should be a page that is relevant to the topic of the article. The most successful articles are those with a title exactly the same as the title of the web page readers are directed to.
You can also build traffic through advertising. Ezine advertising is popular, where you pay for banner or text adverts on ezines, though keep in mind that banner ads have lost their impact lately, though are not the complete turn-offs that many claim them to be. Probably the most effective adverts for traffic are those provided by others in their emails, but you have to be in the right crowd to get these. They are generally referred to as joint ventures, and can be extremely effective if you are able to secure them.
For joint ventures you have to have something to offer to another in order to get what is basically free advertising to your website. That could be a good deal on your product, or a reciprocal advertising agreement from a non-competitive site. If you sell a novel way to lose weight by eating fresh farm eggs, and somebody has a site offering fresh farm eggs, then you could agree on a joint venture: they promote your ebook and you promote their eggs. The same with guitar lessons and guitar strings, and so on. As long as you are not competing, but share potential customers, you can agree on a joint venture.
Traffic is critical to your business, and any way you can use to attract it can be critical to the degree of your success. Take portal websites. These are sites that consist of lots of websites, each covering one aspect of your niche, in the same way for which you would normally use several pages in one website. The thing is, it has been proved that home pages generally get listed higher than internal pages, so why not have a website consisting only of home pages?
A portal site provides the portal (gateway) to every other website in your network. Since each is a different website, their home pages are liable to be listed higher on Google than any internal pages would. Hence, you get more exposure on the search engines. You could pay for PPC adverts and get fewer clicks, but with portal sites, you spend your money on more websites that give you exactly the results that you need.
Portal websites is the answer to anybody who is finding traffic building difficult. They work, but the work can be long and tedious. Portal Feeder can make it easy and provide you with more traffic that you could have dreamt of.
The program is kept under wraps only for members. It is not shown to the usual gurus for them to use to death for two or three months then provide a testimonial. It is available only to members and nobody else, and opens its doors only about once every year to replace drop-outs from its membership.
This time is now due, so register below to get advance priority warning of when it will next be available. You can not but your way in or wheedle: everybody has an equal chance, but if you register for advance warning, then you will have a better chance than most of enjoying and profiting from the benefits it provides to you.
Make sure you get that advance warning by registering to be informed when Portal Feeder is next up for grabs to try this unique and successful way of getting traffic. You can read a review by the author Dola Raheem http://www.improduct.com/category/portal-feeder-review