Do You Know What Corporate Blogging Is?
Ever wondered what blogs are all about?
Blogs are publications in the internet about the blog creator’s (blogger) interest, thoughts, and opinions. Some people use blogs like a personal diary that describes their everyday lives.
A corporate blog is a type of blog that is published with the support of an organization to reach their goals, such as, marketing and selling their products and services.
Businesses create a blog to strengthen relationships with important target groups and the positioning of the publishing organization as industry experts. This means that an organization creates blogs to show their knowledge about the industry they’re in.
In a business perspective, corporate blogs is used as advertising, much like TV ads, print ads, audio ads, and so on. There are other reasons why corporate blogs are used; the main reason is to create stronger relations with target groups.
Reasons for corporate blogging
Place your company as the leader of the industry your company is in. Be knowledgeable about the topic.
Your forum, where your main objective is not to sell, should focus on a more personal relationship with your customers. Create a forum specially made for customer relations between your company and your customers. This is great for customers to interact with each other and you can also receive reliable feedbacks for your product.
Blogs is a great way for employees or project members to keep in touch with each other and discuss on making the project or product better. It will be like meetings only they do it through blogs.
Remember that you should keep blogs easy to read and avoid technical terms about the topic.
Another great thing about a blog is that it is informal. People can converse just like friends and can place their opinions about the topic and express their ideas to make it better.
If you do it right, many businesses like yours will link their website to yours. They will regard you as an expert on the industry.
There are six different types of corporate blogs. Each has its characteristics and different styles.
Sales Blog
Sales blog purpose is to advertise or sell products or services. The organization itself will be writing the blog.
The target group of this type of blog is potential clients or customers and people that are directly involved with the publishing organization.
Relationship Blogs
The purpose of this blog is to create and strengthen relationship with target organizations. The target group of this blog is smaller than that of the sales blog.
Branding Blogs
The purpose of this blog is to strengthen the brand or profile of the publishing organization or the people in it. The blogger is usually the individuals in the organization and are supported by the organization. The target groups in this blog are the same as those of the relationship and sales blog.
Knowledge Blogs
The purpose of this blog is to give employees information relating to their work and also about the organizations news, business intelligence and also about the ongoing projects. The blogger is usually the organization itself or someone within the organization assigned to do the task. The target groups for this blog are all employees with a specific interest.
Collaboration Blogs
This blog is used to provide a working team with a tool for research, collaboration and discussion about ongoing projects and ideas. The blogger and target group for this blog is the team itself.
Culture Blogs
Culture blogs is used to strengthen organizational culture. Often, the content of this blog concerns social or non-work related character. This type of blog creates personal relationships between the employees no matter what their positions in the organization are.
Corporate blogging is mainly used to strengthen the relationship between customers and employees of an organization. Blogs create a sense of personal view of the products and can freely express their opinions about the product or services. It is also a great way to get employees to work more efficiently by sharing their ideas and opinions about an ongoing project.
Starting a corporate blog is fairly easy. You don’t need to know about coding or buy anything, like softwares and programs. There are many free blog publishing in the internet, where you can use its services easily and free of charge. Some blog publishing websites even has blogging wizards, which will help you on a step-by-step basis when creating a blog.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
7 Reasons Why Blogger Is Better Than Wordpress
New blog writers everywhere are faced with a serious dilemma when they first reach the Internet and must decide which blogging platform is best for their new website. There are actually dozens of options on the market, ranging from the basic blog settings of the social networks to the self-hosted open sources software solutions.
However, for most new bloggers and those who don’t want to pay for their blog, the choice boils down to one of two websites: Blogger and Wordpress. These two services have become synonymous in recent years with the blogging phenomenon, making up a massive percentage of the Internet’s most popular blogs. For that reason, there has been a bit of discussion over which service is better.
Provided here is a solid answer to that question once and for all, 7 reasons why Blogger is in fact better than Wordpress. These comparisons relate to the free accounts available from both Blogger and Wordpress.
Integrated Login with Your Google Account
With the ability to easily connect all of your Google accounts, this is a big plus for Blogger. Many of the most useful features for a website are offered by Google, including AdSense, AdWords, and Webmaster tools for Google indexing. Instead of adding code into your templates, something that can quickly become confusing and result in broken websites, Blogger allows you to simply click a button and integrate AdSense or banners into your site.
This allows you to use the same login information for all Google services and that sets Blogger a few steps ahead. Wordpress is an open sources solution, meaning that all extra services must be manually integrated into your blog after you have signed up for your account.
Backed up by Google
Along the same lines, Blogger has the backing of the largest and most powerful Internet Company in the world. For some this might seem like a negative, but it means the most money and development time can be placed into creating new features for Blogger that Wordpress may need to wait for. Historically, features such as widgets, add-ons, and templates have been enhanced first by Blogger. Wordpress is usually a step or two behind the curve. For the best features as they are developed, Blogger is the winner.
Change Visual Appearance and Code of Templates
Blogger’s options for making changes to the visual composition of your blog are numerous and easy to use, something that Wordpress has had problems maintaining in the past. In Blogger, there are a number of pre-built templates as well as thousands more available from any number of websites. Simply copy and paste them into your blog’s template page and you have a new look. Additionally, the style sheets and HTML code for your template (if you are willing to do so) can easily be changed and enhanced to suit your specific needs.
Indexing Time
Whether it is because of the link with Google or because of the sheer volume of Blogger blogs, your posts will be indexed in the Search Engines much quicker with Blogger. Usually within a few hours of posting your newest page will appear, allowing you to receive the most traffic as quickly as possible. This is especially important as most blogs strive to talk about the newest and most relevant news as it breaks. If that news does not index for two days, it will already be old when people start to read your posts.
Ease of Use
Blogger is truly a plug and play design for a new blog owner. Signing up takes seconds, allowing users to use their Google login and asking only for a few basic pieces of information such as blog title and description. From there, blog posts can be typed up and entered with two or three clicks and are automatically indexed. For newcomers to the blogosphere especially, Blogger is the best choice when it comes to ease of use.
Integration of Multiple Accounts
Blogger makes it easy to view all of your blogs via a dashboard feature that links directly to your Google login. When you login, all of your blogs will display, with one-click options to post, edit, or alter posts. The number of blogs and accounts available is nearly endless and makes blogging on multiple topics easier than ever.
Massive Blogging Network
Because Blogger is the first stop for many new bloggers, it is also among the largest blogging networks in the world. The millions of blogs already created in Blogger are helpful to the new member as well because of how Google has integrated their search features into the site. Not only can visitors search Blogger blogs via the search bar at the top of the page, they can click “random” or “next blog” to visit a different Blogger blog. This increases your exposure by directly connecting you with existing blogs. And if you decide to hide this feature, you can do that too in Blogger.
Ultimately, Blogger is an ideal solution for anyone who is just starting their first blog. It is also a great platform for those who are serious about blogging, but do not want to hire a technician to set them up and make regular adjustments to their blog. It is easy to use, quick to start, and offers a host of features that the free Wordpress blog and its other competitors do not.
Learn to blog with Google Blogger Tutorials. http://www.takeonthenet.com Over 100 videos available on the Internet to show you how to create and promote your blog. Add audio, video, slide shows, text, photos, credit cards and more.
How To Increase Blogging Sales Through Streaming Audio
Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What’s even great is that the content is being updated even without much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files’ links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
7 Ways You Can Profit From Your Blog
A blog is an incredible tool, the kind that only the second generation of Internet technology can offer. Since the technology arrived in the early 2000s that allowed blogging to become a household activity, the opportunities offered by the medium have only continued to expand.
One of the most incredible and underused opportunities present in blogging is the ability to make a profit. Of the 85 million blogs currently in circulation, only asmall handful earn money for the author, yet the opportunities are everywhere to do so. After all, with millions of readers across the globe, a new businesses need only take a few simple steps to tap a potential gold mine.
Sell Advertising
When Google purchased Blogger a few years ago, the opportunities immediately made available to millions of existing and potential Blogger users multiplied tenfold. Using Google AdSense, users can quickly and easily integrate advertising into their blogs. These pay per click ads operate the same as they do on any other major website or search engine. Google targets the ads to match the content of your blog, so if you decide to devote your blog to short articles about cycling opportunities in the North Carolina area, AdSense will display ads related to cycling and North Carolina.
When a visitor reads your blog, they will see these ads alongside your article. If they choose to click on an ad, you receive a percentage of the money that Google makes from that click. The actual amount varies significantly, but if you can create a large enough reader base, you can earn hundreds of dollars each month from your advertising efforts alone.
Sell Products
What better way to make a little extra money than by selling someone else’s products and earning a commission. Nearly every business on the Internet has an affiliate program of some sort. Amazon for example has an Associates program. Bloggers can sign up for Amazon’s associate program and then create specialized links and images to place on their blogs. These links feature products from Amazon and when a visitor to your blog clicks on the link, you receive a commission for any sales made to that visitor within 24 hours, even items other than the one featured on your blog. If you write about film, books, electronics or any other products, sign up for an affiliate program and try to sell those products through your blog.
Donations
Bloggers with devoted readership are Internet celebrities. If you create a substantial niche for yourself and a devoted legion of fans, your blogging may begin to earn the financial accolades of those fans. While it is not a good idea to demand money in return for your daily writing, you can place a small “Donation” box somewhere on your blog. Think of it this way, if someone on the street corner plays a beautiful song on their guitar, passers by will donate spare change to their endeavor. If you can wow your readers, why not make it possible for them to do the same for you?
Sell Services
The Internet is not all products and advertising (as much as it may seem to be the case). A blog is a great opportunity to write about and promote services you may provide both online and offline. Say for example you work for a copywriting company. Your blogging is a great showcase of those talents. Even if you do not work as a writer, you can write about what you do offer, whether it is a motorcycle parts company or a floral arrangement business.
Grow an Existing Business
For many businesses, blogging has become the next frontier of advertising and interaction with potential customers. A blog allows a business to appear both genial and spontaneous while offering an array of new information for potential customers. Whether you own a small business or work for a large one, blogging can be a great way to connect with existing and future customers alike.
Paid Blogging
Recently, there has been a growth in the industry of paid blogging. Companies such as Pay Per Post or Blogitive hire on bloggers with existing blogs and pay them a set fee for writing about a company, service, or keyword on their blog. You can sign up for a paid blogging job with your free Blogger account and make money with no investment. The general minimum for paid blog posts is $5. However, if you can raise your Page Rank by growing your search rankings and being linked to by other bloggers, you can receive as much as $100 for a paid blog post.
Merchandising
Why not make a little money with your natural creative talents? Bloggers have turned to companies like Cafe Press in recent years to create t-shirts, mugs, and bumper stickers that allow blog readers to show off the name and image of their favorite blog. When you build your loyally devoted fan base, selling a few items with your blog’s name on them can be a fun way to make a little money on the side.
There are seemingly limitless opportunities for bloggers who have the inventiveness and entrepreneurial spirit necessary to take advantage of them. The best part is that in less than 15 minutes you can sign up for Blogger, create your first posts and start making money from advertising or affiliate programs.
Join Bob Sommers and a community of professional bloggers at http://members.TakeOnTheNet.com/forum and learn how to convert your hobby into a business. Get all of your blogging questions answered at http://members.takeonthenet.com/forum