Using Podcasts To Promote Your Website
Today, podcasts are considered as one of the more efficient marketing tools for the promotion of websites and with the help of an established PR expert, you can use a podcast to increase your business profile and attract more visitors to your website. Online browsers are interested in listening to podcasts because they can learn everything there is to know about your website without ever having to lift a finger or read a single word. Podcasts are easy and convenient, two things that internet users look for when surfing the web.
If you are unfamilar with what a podcast is, let me clarify: a podcast is actually the content that is used for podcasting, and podcasting is the modern means of distribution of multimedia files that include audio programs and music videos via the internet using RSS or Atom syndication format. Once the podcast is done, it is possible to listen to these multimedia files on mobile devices and personal computers.
Podcasts are interesting marketing tools that will generate even more traffic to your website with people getting more and more interested in listening to these informative internet messages. You can include all of the information pertaining to your company in a podcast. Just make it as interesting and informative as possible, for this attracts more people eager to listen!
Having an interesting and informative podcast, alone, does not promise an increase in traffic to your website. You will have to first list it with online directories, and with this listing, people who are interested in buying something from your company may be able to find the product details with ease.
Make sure that there are positive press releases and informative articles about your podcast on the internet. Once these press releases and articles are done with, distribute them in the directory for the sake of reference. This is important because through the reading of these press releases potential customers may develop an interest in visiting your website.
When creating a podcast, create one that is relevant to the people who may be interested in visiting your website. Creating ones with irrelevant matter will only irritate the customer and not get him/her interested in visiting your website! Podcasting from your website requires some marketing effort as well in order to gain popularity.
To establish a new podcast on your website, you are going to want to create an email list. An email list allows you to send important information and articles to subscribers. People subscribe to email lists to learn more about new businesses, websites and podcasts. With this email list, customers not only get to listen to the podcast, but also gain some information on the businesses or services that you provide. Always remember to mention directions and details on the subscribing and unsubscribing of an email to potential subscribers.
There are also some people who search for podcasts using search engines. This is why you have to make yours search engine friendly. Try to include relevant keywords so that people will be directed to the podcast upon typing these relevant keywords.
Another means of using the podcast to promote your website would be to get some commercial sponsors. Though people are generally not interested in buying a podcast, there are many people who are interested in maintaining a podcast. Once you have a single major sponsor, or two, the popularity of your website will increase. People will be of the impression that if these sponsors trust you and your website, then it will be alright for them to buy the products and services from your website as well.
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Pointers for Podcasting
Podcasting is the sharing of audio or video files. For example, radio programs or music videos broadcasting over the Internet using specific web feed formats such as RSS or Atom syndication. This has become one of the new hottest trends to hit the Internet right now. Its popularity is growing along with the hype.
To create audio content should be very easy, considering it can be anything you like at all. Music, audio books, or radio shows. There is no set method on how to compose audio content. Whatever the individual likes is what these shows should be in reference to. Depending on if you have a Mac or a PC, you will want to consider using Garage Band for the Mac user, or if you are a PC user, you will want to use Audacity. Both are excellent choices since they are powerful and seem to be very popular. The best part about both these programs is that there are both free.
When finished with your audio show you will want to save it at the highest quality in the original format of audio application. That way if you need to go back and do some editing, there will already be a good version saved. Once audio subject matter is finished, it should be saved in MP3 format. This is to all intents and purposes the standard format for podcasts. MP3 format seems to be the best format to stick with. It seems to be very universal and user friendly. Plus, if you go to any other format some users may not be able to use your podcast. And you want to make it available to as many people as possible.
Some suggested settings to use that offer superior outcomes that have minimum bit rate are as follows:
48 to 56k Mono, sermons, audio books, talk radio
64k plus stereo, music, music and talk combinations
128k stereo, good quality music
.mp3 file extension is how all these files should be saved.
In order to publish an MP3 file, you will need to save it to your web browser. It can then be tested on any MP3 player. It is easy to manage and find your files that you may want to put them all into a directory. These file can go anywhere on the site, but for convenience keeping them in the same directory seems to be the best in the long run.
Podcast feeds are RSS files that explain your podcast. They also contain information for each show. An RSS file is a text file that associates to MP3 files. Any text editor can be used to generate RSS news feed. Blogging programs really seem to be very popular right now with most podcasters. This automatically generates news feeds.
If you are have a blogging tool that lets you position enclosures, produce an item for each MP3 file that is available and use the URL of an audio content as an enclosure. If blogging tool does not maintain enclosures, do not worry. With the growing recognition of podcasts, there for sure soon will be one day.
For the time being, all of your editing of your RSS file can be done with any type of text editor to insert the enclosure tag. And you always want to make sure to save RSS file with the .rss or .xml extension. Generally, you will be looking for a news feed that holds all of your podcasts in the order from the newest to the oldest.
To publish your podcast news feed you will need to pass on your RSS file to your web server. Validate it using the RSS validator. If it is valid, it is ready to be published on the Internet. The last things you will really need to do are checking your podcast and publish it. There are several great podcasting logos out there so you will want to make sure you can find yours easily enough. With all of this said and done do not forget to ad your website to your podcast directory.
With the growing popularity of podcasting it seems to be catching on everywhere. It is becoming more common. No matter what it is for whether it is audio books, sermons or for educational purposes. Whatever the reason may be it seems to be one of the easiest forms of distributing information over the Internet so far.
For several years now, Jason has been reviewing hundreds of online products and services. Many consider his reviews to be very insightful and reliable. Visit his website http://www.best-mp3-players-online.com
Can Commercial Voice Over Demos Expire?
Whether it’s just a bit of spring cleaning for you or if you’re in for an all-out demo overhaul, updating a commercial demo from time to time is necessary. The lifespan of a commercial demo is determined by a number of factors. Common indicators that your demo or parts of a voice over demo may be past their prime are: Dates and Times mentioned in the ad copy; Music Selections; Voice Age; and References to Pop Icons and Events of Yesteryear.
Dates and Times: Marc Cashman received a question on Ask the Voice Cat about how often a voice talent should update their commercial voice over demo. Marc focused on the issue of dates and times, saying that if a product is mentioned to be older than two years, try to edit out the date or leave the dates out altogether when recording initially. For instance, if you have a commercial read in your demo about a model of a car that was ‘new’ in 2005, it might just be time to update that demo.
Music: Let’s look at the music factor now. Does the music sound retro? Are the sound effects in line with what you would expect to hear today? Are there cheesy synthesizers in the background? Music often sets the tone for a voice over demo and helps to establish your personal branding style. Don’t let styles of music that have been shelved for too long give clients the wrong impression of your production or music selection skills. There are many royalty-free music libraries out there that you can purchase updated music and sound effects from to keep your demos current.
Voice Age: If you recorded your commercial demo in the 80s or even the early to mid 90s, the demo itself may not only sound aged, but your voice may have matured since that recording, too. Voices age, just like your bodies do. A good example is the hesitation that the directors for the Transformers movie due out this summer had with guaranteeing that the original voice actors from the cartoon series in the 1980s would be cast again in their roles. I’m not certain if the vocal aging process is as noticeable in men, but the voices of women continue to mature until you are forty years old. That’s a lot of changing and readjusting to your voice and vocal technique in the span of a voice over career. Ladies, your voice will peak around the age of 40 – it will be your signature sound and technically, you’ll be in your vocal prime. That’s something I’ve always been told by singing teachers over the years when questions arose regarding longevity of a career. Their advice in that department was nearly always accompanied by the fact that women have years of vocal growth ahead of them and not to worry about postponing a singing career in your twenties.
And finally, we find ourselves again in ad copy refinement… References to Popular Icons and Events of the Past: If you have a spot that mentions a Beatles reunion with Paul, George and Ringo, it may be time to cut that bit. George Harrison passed away in 2001. If you have a reunion tour of a band or anniversary reference in the ad copy on your demo, make sure that it is still relevant or at least accurate. Perhaps it isn’t something in the popular realm but a political ad campaign. If the person isn’t currently running for office or did not succeed in their attempt, strongly consider removing that spot. It may confuse people who are listening to your demo, and of course, reveal the age of the demo. So, now you have the tools to evaluate the state of your commercial demo. Let us know what you dig up!
Stephanie Ciccarelli is the Vice President of Marketing with http://www.Voices.com, an online marketplace hosting more than 10,000 professional voice talents from around the world. Stephanie is the author of The Definitive Guide To Voice-Over Success, and The Voice-Over Script Collection.
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