How to Invest in Quality “Virtual” Real Estate
The most powerful integration marketing tactics take advantage of all the possibilities and places available to advertise your products. So work with your JV partners to find quality real estate for both your front end and back end products. The more places you integrate your marketing, the more money you’ll both make. Here are some ideas to get you started:
1. Co-registration: this brings you a steady stream of targeted leads. When these prospects you gain through your partner’s recommendation become customers, you pay the partner who gave you the lead a commission on each sale.
2. Exit Pops: for those who leave your site without taking any action, insert an exit pop with an enticing offer. Think of it like the candy placed near the cash registers in grocery stores. Maybe a shopper didn’t find what they wanted when they walked in to the store, but the candy caught their attention on the way out. So they bought something even though they intended to leave empty-handed.
3. Thank You Pages: thank subscribers to your newsletter by redirecting them to an irresistible one time offer immediately after they subscribe. And show the same offer to subscribers of your JV partner’s newsletters.
4. Success Pages: after a prospect has successfully completed an action like downloading a report or signing up for a teleconference, redirect them to a page that has a complementary offer.
5. Order Pages: as previously mentioned, utilize upsells and downsells to reach as many people at their current level of responsiveness. If they are desperate for your information and have money to spend, they’ll want the upsell. If they are desperate but don’t have as much money to spend, they’ll be grateful for the downsell opportunity.
6. Websites: the possibilities for finding places to advertise on other people’s websites is unlimited. Every page of their website (i.e., “Contact” pages) are chances to insert your marketing message.
7. Autoresponders: you can manufacture as much real as you desire by inserting marketing messages into your autoresponder and those of your JV partners. The best part is that it’s a “set and forget” method that runs on autopilot.
8. Member’s Area: this is prime real estate almost no one uses to market other people’s products. Inserting your “exclusive offers” to members of other people’s programs means high conversion rates for you and an increased level of perceived value for your partner.
9. Logout Pages: rather than send people to a page that just lets them log back in, give them an opportunity to buy something from you.
First capitalize on all the real estate you can create within your customer path. Then every time you gain a JV partner and consequently acquire more “land,” you’ll better be able to recognize the gaps in their unused territory. Once you fill those gaps with your marketing messages, you gain steady traffic and consistent cash flow.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at http://www.GlenHopkins.name
7 Reasons You Should Joint Venture
Bringing massive targeted traffic to your site is the big benefit of Joint Ventures, but JV’s actually do seven major things for your business.
One, a JV can jumpstart your business. If you are just getting started, a joint venture can dramatically shorten your learning curve. You’ll learn much more much faster by partnering with an experienced marketing expert.
So if you are just getting going or even if you have been in business for a while without really getting anywhere, the smartest thing you can do is find a JV partner and tap into the power of leverage. It is the fastest and most reliable way to grow your business.
Two, a JV enhances your credibility. Building trust with your market takes time. Until that trust is established, you’re going to struggle to sell enough products to stay in business. But aligning yourself with someone who has already gained the trust of your target market automatically transfers that trust to you.
Having a reputable partner endorse your products makes his subscribers and customers believe you are reputable as well. You then have a reputation as a trusted expert even if you are just getting going in your business.
Three, a JV allows you to reach a wide audience in a short amount of time with little effort. If a company who sells something similar to you has already invested marketing dollars in attracting customers, why not take advantage of that?
The people they are reaching may not know to where to look for you or realize how your product can benefit them. Or they may never try your product unless introduced to you by someone they know, like and trust. By leveraging your partner’s traffic and existing list, you could potentially see hundreds of new visitors to your site within minutes of launching your joint venture. And you didn’t have to do anything except ask your JV partner to introduce you to his customer base.
Four, a JV is cost-effective. The best JV deals cost you nothing; they only make you money. When set up properly, neither you nor your JV partner can lose because you both make money when you make a sale.
They promote you and earn a percentage of the profits for each sale. Then you promote them and earn a percentage of the profits from their sale. You’re both advertising only to your own customer base through email, so the marketing costs are zero. If you make no sales, you lose nothing.
Five, you benefit from higher conversion rates. With JV traffic, you’re selling to warm prospects or paying customers who have already proven their value by buying products in your niche. If they’ve bought something similar that your partner is selling, they’ll probably buy more of the same. Plus a trusted friend is introducing them to you. The endorsement alone should result in high conversion rates.
Six, you build competitor barriers. A great way to destroy your competition is to join with them. Building key strategic alliances can allow you and your once tough competitors to maintain high profit margins and keep others in your niche from reaching your customers. Strong relationships between a strong band of companies and their customers are difficult to unravel by the competition.
And seven, you can offer your customers more products. If you don’t have many products to sell or don’t have the time to develop new products, a JV gives you the opportunity to still bring quality products to your customers.
Your customers are happy because you’re providing excellent value for them, so they stay with you and keep buying the things you promote. Plus they are more likely to respond to your offers if they see you’re not just promoting your stuff but other people’s as well. When they believe you’re going out of your way to deliver value-even if that means promoting someone else-they feel obligated to reward you for your effort through purchasing products.
An extra bonus that accompanies Joint Ventures is the networking power you get among your business peers. When they see you are willing to do business with others, your competition will start coming to you to work JV deals with them. The relationships you develop as a result can mean great things for your business.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at http://www.GlenHopkins.name
The Secrets of Seamless Integration Marketing Strategies
Knowing where to look to integrate your marketing with your partners is the first half of the equation. Knowing how to attract partners is the second. And attracting the right partners involves five steps.
First, you need to educate your competitors to get them working with you. When you show them how integration marketing is really about providing maximum value to the customer, you won’t have competitors anymore. You’ll have partners.
Second, you must be able to provide accurate metrics to show the profit potential of the relationship. In other words, know your conversion rate. Being able to tell your potential partner that your back end offer converts at a rate of 5, 10 or 15 percent is much more likely to convince him to do business with you than if you approach him with generalities such as “lots of people will probably respond to this offer.”
Don’t, however, inflate your numbers to convince someone to work with you. If you tell him that 10 people out of every 100 respond to your offer, he’s going to expect that 10% conversion rate. Then if only 5% convert, he’s not going to trust you, and your JV relationship will be finished. On the other hand, if you promise a 5% rate and it turns out to be 10%, he’s going to be thrilled. So the rule is this: underpromise and overdeliver.
If you don’t know what your metrics are because you’ve never offered a back end product before or because you’ve never integrated your marketing with anyone else, be honest. Tell him you can’t guarantee specific numbers until you test. If you’ve educated him properly in step one, he should be able to see the potential for profit, so propose running an integration marketing test together. Then you’ll have accurate metrics to show future partners.
Third, provide higher affiliate commissions than normal. Most affiliate programs only pay high commissions on the front end. Commissions on back end products are typically much smaller or nonexistent. But if you offer a 50% payout on a $1,000 product, that alone could be incentive enough for your competition to do business with you.
Fourth, make it extremely easy. If the process is complicated or they have to expend a lot of time and energy to get things set up properly, they won’t want to integrate with you. Sign them up for your program. Write all the copy. Provide all the links. They shouldn’t have to do anything more than “copy and paste” your messages into their system.
Finally, thank your partners often. Keep your name in front of them so they are constantly reminded how profitable it is to do business with you.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at http://www.GlenHopkins.name
How to Create Consistent Cash Flow for Long-Term Success
Joint Ventures are the most powerful form of marketing leverage accessible to you, but if you don’t understand how to maximize that leverage, both you and your partners will be leaving a lot of money on the table. Integration Marketing is the way to maximize your JV leverage, yet this is an extremely overlooked area of Internet marketing. Few people grasp the importance of this tactic, and even fewer people are teaching this method.
Just like it sounds, integration marketing is the process of integrating your marketing with other people’s marketing. It allows you to generate hungry, targeted traffic and create consistent cash flow for your business rather than one-shot profits from a product launch.
A typical JV deals goes something like this: “I’ll mail for you when you launch your product if you mail for me when I launch my product.” Then after the product launches, the deal is done. You both make money on the actual launch, then momentum from your launch dies because you have no way of bringing in a steady flow of customers–and therefore cash–with your JV partnerships.
By only focusing on the pre-launch and launch phases of the sales cycle, your message becomes stagnant. So you have to prepare another launch to bring in revenue. Then another. And another. Soon all you’re doing is product launches to stay in business.
You can operate your business this way if you don’t want a thriving business that is doing what is necessary to survive long-term. So would you rather rely on huge product launches or on consistent cash flow?
Then again, it doesn’t have to be one or the other. You can have the best of both methods when you integrate your marketing with each other. Integration marketing brings you a steady stream of responsive customers through leveraging the marketing real estate of your JV partners. By promoting your complementary products on this “real estate,” you reach targeted prospects.
The real profit power of integration marketing is that it allows you to take advantage of the backend. The backend is where you make your money, so the purpose of front end offers is to drive backend sales.
But imagine not having to do any work to get front end traffic. Even better, imagine being able to take prospects directly to your back end and convert them into customers at a rate of 10% or more. You can do just that if you find people in your niche with proven front end offers. Let them spend the time and money to drive traffic to their sites. Then help them make that money back and more by offering your back end products to customers who respond to your JV partner’s front end offers.
Although you are best able to maintain the leverage in your favor if you are the one offering the back end products, you can also benefit if you are the front end traffic generator. You simply allow your JV partner to offer his back end products to your customers as they walk through your customer path. Then you get a hefty commission while you let your partner do all the work involved in delivering the product.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at http://www.GlenHopkins.name