Building Your Down Line
Down line MLM network marketing is the art of taking your business knowledge, combining it with your faith in the product you are selling, rolling it up and packaging it and then presenting it to a room full of strangers as the must have business opportunity they have searched for unsuccessfully until today. In other words, it turns a room full of unqualified leads into a room full of potential down line candidates for your multi level marketing (MLM) business.
There are seven tips for down line MLM network marketing that you will do well to remember the next time you are hosting a business opportunity presentation to attract potential candidates.
1. Do not be a stick in the mud. Train yourself in the art of small talk, the skill of the meet and greet occasion and how to introduce yourself to a complete stranger without talking about your accomplishments. The latter is probably the hardest aspect to accomplish. Yet so much is riding on your ability to come across in a personable manner.
2. Dress for success but do not overdress. It is tempting to show up at the business presentation in full regalia, such as suit and tie but keep in mind just exactly who your audience is. If you are presenting a business opportunity to a room full of college freshmen, the odds are against their wanting to turn into a room full of suit wearing business men in order to succeed. Slacks, a high quality dress shirt with the sleeves rolled up and some well shined sleek footwear are the best way to dress for that room.
Conversely, if you are attending a Chamber of Commerce meeting, then a suit and tie may not be a bad idea. The weekend meet and greet at the street fair, on the other hand, will require just the right mix of successful yet not formal dressy but just relaxed enough to get the message across that this business opportunity is full of fun. Slacks and a golf shirt will do wonderfully.
3. Avoid the jargon. There is nothing more off putting than having someone jump into a presentation that is laden with industry specific terms. Unless you are pitching your business opportunity to a room full of seasoned network marketers, keep the lingo to a minimum.
4. Do not insult your audiences intelligence by reading verbatim from the brochure. Perhaps the most grievous sin committed during business presentations is the unimaginative mode of presentation. Think on your feet and adjust your presentation to fit the audience.
5. Never end your down line MLM network marketing presentation without asking the audience to make a commitment. Define for yourself ahead of time the scope of the commitment. Perhaps you will invite signups for a newsletter, hand out invites for another presentation or boldly ask for names and phone numbers of those ready to get serious about this business opportunity now.
6. Be open to criticism. There will always be a heckler in the audience and the better acquainted with your material you are, the easier it is to deal with the person.
7. Offer refreshments after the presentation. By offering the refreshments at the end, you will cause candidates to linger. This will give you an opportunity to schmooze with the ones who appear the most eager.
Obinna Heche:
Delivering the best home based business ideas and opportunities so you can work at home successfully..
http://www.homeincomeportal.com/obhmy365/builder.htm
The Perfect Communication and Marketing Solution for the iPod Generation
Teleseminars are the perfect communication and marketing solution for the iPod generation. A teleseminar can be likened to a teleconference. A teleconference has more formal connotations and is really a meeting conducted over the phone. It is something that companies have been using for ages but, with advances in technology, teleseminars are being used in ever more creative ways by individuals and companies to list build and dramatically increase revenue. Part of the massive appeal of a teleseminar is that while it is possible to listen to event live, it can also be recorded and made available as a podcast that can be downloaded to an iPod and listened to at the convenience of the listener.
Podcasts can be ready in mere minutes after the completion of the live teleseminar. It is a question of how much editing you want to do. The fortunate thing is that Internet audiences tend to be more forgiving regarding teleseminars. They are hungry for great content and, so long as this is what they are receiving, they are not bothered if the recording is not studio quality.
You can use teleseminars no matter what business you are in. Just think of them as a means of delivering an audio message to your staff or clients and then think about what you wish to tell them.
Some examples of the use of teleseminars are to:
1. Launch products,
2. Sell products,
3. Publicise events,
4. Promote books,
5. Train staff, and
6. Train affiliates.
Plus you have the benefit of being able to deliver your message to a global audience. I recently read an advertisement for a series of free events hosted by Trump University. The locations included Washington DC, San Francisco and Los Angeles. However, the content could have been used by an audience worldwide if Trump University had delivered the content as a teleseminar. Having said this, in some cases, it is possible to record the event and make it available as a podcast so that more individuals can tap into the information. Naturally, this does depend upon the format of the presentation.
Recording the audio part of your presentation is relatively easy especially compared to videoing your presentation. You simply need to connect your microphone to a recorder. Hence, if you are just starting out and or are speaking to a small group of individuals, this is an excellent way to get more mileage out of your presentation.
Passive income comes from doing something once and then reaping the rewards over and over again. Teleseminars are a great fit to this model. You deliver it once, record it, publish and promote it and it starts working for you. If the content is good enough you will find that word of your teleseminar will start to spread virally. In one teleseminar that Bob Proctor did, he generated over $83,000. Individuals can still access this teleseminar and what do you want to bet that this teleseminar is still generating revenue?
Jay Abraham and Alex Mandossian are examples of Internet marketers who sometimes host long teleseminars. It is a challenge to maintain focused concentration for hours on end irrespective of how riveting the material is. Plus some people cannot afford to put their life on hold or take the time off work to listen to a live teleseminar that is hours long. However, if the material saved as a podcast that subscribers can download to their iPod they can listen to your material in bite-sized chunks.
And this is other advantage of creating podcasts. You can create a single podcast for the entire presentation or you can divide the teleseminar into segments. This can make it easier to download and easier to listen to especially if a presentation is over an hour. The teleseminar can be simply divided at logical or natural breaks in the presentation so that when played sequentially it flows seamlessly. Alternatively, the podcasts can be branded separately and you can do a recap of the material in the former podcast so that each mini-podcast is a stand-alone product. This can then be used as a teaser especially if you want to sell the teleseminar rather than offer it as a free download.
Many presenters have products consisting of numerous CDs but, like cassettes, CDs, particularly in the education arena, are on the way out. Who wants to be burdened with countless chunky CDs and all that excess packaging when the material can be made available as MP3 and MP4s which can be downloaded onto a device that can fit into the palm of your hand or fit snugly into your pocket.
Nightingale Conant, the world’s leading producer of personal development audio programs now gives its customers the option of purchasing a CD version or an MP3 version. With the MP3s customers can download them to their iPod and be listening to life-enhancing material in minutes rather than waiting days for the program they ordered to arrive.
Creating podcasts for your audio has another advantage for your overseas customers – they don’t have to pay import taxes and so it saves them money.
In December 2006, over $3.6 million dollars worth of iPods were sold on eBay alone. The 2007 figures are sure to exceed this. Now granted, that most users still use their iPods to listen to music, but the fact remains that millions of people now possess iPods so it makes sense to create information that uses this technology.
COMPETITION! For your chance to WIN an iPod nano email your name to successfulteleseminarsecrets@getresponse.com to register and for terms and conditions. To get a VIP discount to a Special Teleseminar Preview Call then visit http://www.SuccessfulTeleseminarSecrets.com
Getting The Right Exhibition Equipment
It is a typical Monday morning and you are in your office working hard at your computer, when the boss pops out from nowhere and requests to speak with you. You comply with this request walking towards his office and you wonder if it regards you nearly damaging some of the exhibition equipment used for the last company event, or could the rumours of downsizing be true with you going first. You sit down opposite your boss who then lays it down onto you. He wants you to represent the company, heading the exhibition at the next annual business fair.
Mission Impossible
Out of the list of things he has set for you, he tells you that the exhibition equipment has to be nothing short of superb! Then your heart starts beating fast and you begin to feel the beads of sweat building up on your forehead as he has given you a week to organise it. This is a mission impossible but with some help from your teammates and good research, all should go smoothly – or so you hope.
It is possible that most people have been given set tasks that seemed very daunting at first, choosing and ordering the right exhibition equipment, ready for a very important meeting, function or ceremony. A task like event organising takes time planning, researching and requires a lot of patience. One thing is straight not everybody can pull it off alone so teamwork is key.
Get the right stuff
Knowing what you need for putting up a superb exhibition would be a good place to start. The most important element to any big event is getting the exhibition equipment right. What do other companies use? What works best for the company? Which ones are the right ones to use? Why is it so important to get this part of the event organisation right?
The above questions are the sorts of questions that are likely to run around in your head whilst organising an event. The essentials of exhibition equipment are simply lighting, display units, furniture, graphics (mainly for signage, posters etc) and display stands. There are various styles of equipment, you would have to determine the theme of the event, whether it is a big presentation or charity fundraising event, you can choose from basic counters to modern graphics on well lit stands. Build-your-own exhibition kit is also available for the more hands-on individuals; otherwise, this can all be hired and maintained through various agents.
The layout of your display is extremely important for the type of people you want attracted to your company. If you aim to attract tech-savvy individuals, then your best bet is to make the displays as modern and advanced as possible, taking into consideration that you are trying to impress them with your advanced knowledge. If however it were an in-house exhibition, then something more basic with good lighting would suffice.
It truly depends on the scale of the exhibition. I have often found in the past that Graduate Job Fairs are a great way to show-off the company logo using fancy exhibition equipment. Though they have always amounted to no recruitment for me (unfortunately you walk away with far too many prospectuses or booklets that turn out to be useless or pointless), the display stands and set-up are always impressive. A big event like this attracts many ambitious graduates and there are companies competing against each other to attract the right crowd. It is just a shame that it seems like something more for companies to show off their successes rather than take on new recruits!
Therefore, with the above in mind, researching, planning and preparing in advance are always the key to any event organisation. Finding the right kits to suit the theme of your company is also necessary, so as not to confuse people. Above of all relax! There is nothing worse than turning up to an exhibition or an event of some sort whereby the hosts look stressed out. A smile goes a long way.
Experienced event organiser Shaun Parker looks into the importance of picking the right exhibition equipment for your company event. To find out more please visit http://www.keyboardgraphics.com/
Geke’s Guide To Google Adwords
The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it.
The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make More Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence.
With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors.
There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.
The one rule to never break when using Google Adwords: Always stay within your advertising budget. Also, make sure you use Google Adsense or another service to monetize your site so you have money coming in, and not just going out your doors.
Another wonderful source to Google Adwords is Perry Marshall. Perry offers free tutorials about how to use Google Adwords and has done quite well himself marketing using Google Adwords. Simply type in Perry Marshall and Google Adwords in your Yahoo search box.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
Don Alexander is owner of leading-online-business.com and writes on a variety of subjects. To learn more about this topic Don recommends you visit http://www.leading-online-business.com