Can’t Find A Publisher, There’s A Solution!
An issue that most budding authors will face is that of finding a publisher to publish their book. So what is the way to go if you can’t find a publisher?
The answer to this question is simple, “If you can’t find a publisher, self-publish.”
In fact, there are stories of authors who first started only to discover that they couldn’t get a publisher at all and they had no money to self-publish.
Truth be told, the first publisher that I engaged, they did not do a good job of marketing that was up to my expectation.
I used to think that you need to have a very good publisher to distribute and market your book. It’s really not true, especially in today’s world when you can do it yourself.
Here’s some advice. Even if you get the best publisher in the world, you have to take responsibility; you have to promote the book yourself! The publisher has got a hundred other of their own books, so they are have to divide their time among hundreds of books. Thus only you can add the extra marketing value to your book. And that’s what I did.
Here are some cost effective solutions that one can find take.
We know that right now, because of the internet you can publish your book through an e-book which costs you almost zero and will still enable you to reach a worldwide audience.
What some of them have done is to publish their book as an e-book which almost costs nothing and when it became popular as an e-book, they made even more money. After which they published the original e-book into a hard cover book. So it can be done the other way as well.
Here’s the example website that offers a Print On Demand service. It’s called “alibris.com”. What they do is list your book there. Anyone who wants to order it can go to the above website, download the form, place an order and they will print the book.
The key advantages of this service are that you do need to keep stock and your customers also pay for the printing, which will save you a lot of money.
In fact nowadays with the rise in technology, it is so easy to do a print on demand. For those of you who are interested in finding a good publisher, an online publisher at that and make it available to the rest of the world this is a great solution.
So next time you find yourself without a publisher, don’t fret and remember to use the solutions shared in this article.
Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by the age of 26. Discover his million dollar secrets and claim your FREE bonus CD ‘6 Ways To Achieve Anything In Life’ at http://www.PavingTheWayToTheTop.com
Do You Have An InfoProduct To Offer?
If you have been researching or involved in online business for very long, you have no doubt seen a multitude of offers for “eBooks”, books, reports and training course on every subject imaginable.
Why? Because information is the hottest product on the market! (At the foundational level, it’s actually the Only product, but that’s another article.) Information cuts straight to the root of all selling, which is answering the customer’s question: “What will this product do for me?”
There’s another reason, though. Pure information is a product that doesn’t require a huge financial overhead to produce(other than the hard knocks you got in gaining the experience and information), and is easy and relatively low cost to deliver to the customer. That is what makes it such a great product for us, as entrepreneurs, to offer.
Everyone has life experience, training, and skills that others don’t have. Everyone knows something that others want to know, or can do something that others want to learn. That’s how I know you have an InfoProduct inside you, everyone does. Your first assignment is to decide which of your many gifts you are going to offer to the world!
Does that mean you have to be able to write a book? No. Not necessarily. I’m talking about what is known as USP…Unique Selling Position. Your USP might be that you have detailed knowledge about someone else’s product that you are selling as an affiliate. It could be that humorous way you present the information you have collected on some subject of interest, or the fact that you offer the best customer service available for the service you offer. You may offer the same products that others are also selling, but find your own unique market for them.
But whatever you decide to use for your information product, your USP, you need to find one. If you were to research the online marketers who are honestly making the money they claim to be earning online, you would discover that they all have a USP. Your USP IS your product, however you package and deliver it.
If you are working a Multi-level Marketing program or one of the BIBs (Business in a Box), you are not left out of this concept, but you may have to work harder to figure out how to be unique. You can still go for the niche marketing idea. Find a group of people who aren’t usually reached by these kinds of businesses, or aim your advertising at people in the countries that are just now going online.
You may, of course, actually write a book, eBook, or training course and sell it. Many are making good money doing just that. The list of helpful software and online publishers is growing every day. But even if you write your own product or design your own software, you will still need a well-thought-out USP to stand out in the crowd. It’s like your business plan — you need a firm foundation before you can build your future online success.
Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business. http://net-mlm-profits.com/
A Few Tips On How To Market And Sell Your Self Published Books
Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. In today’s publishing environment, a book’s success depends greatly on a strong marketing plan.
Mail a press release to all the trade journals in your field over and over again; you can use the same release. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure your press release spells out the ‘who, what, where, when, and why.’
Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases can be a very effective marketing tool if used properly. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book.
Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website. Make five telephone calls a day that relate to marketing your book. Make sure to promote and market your book each and every day, both online and offline.
When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Create an online contest and list it in online contest directories to drive traffic to your website. Every day it’s important to focus on a variety of marketing approaches.
Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact non-bookstore booksellers and offer to leave books on consignment.
Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. If your book solves a problem, focus on this in your marketing.
If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. Yes you can market and promote your book on a shoestring budget, just be careful about your marketing dollars.
For more tips about book marketing and selling more books go to http://www.TwinPeaksPress.com since 1982, giving advice and help to authors, self publishers, ebook, and book publishers including media, and library mailing lists and more, press releases – online, wire service, offline distribution
Best Tips For Book Marketing For The Self Publisher
Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book.
Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Using press releases can be a very effective marketing tool if used properly.
Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.
Mail a press release to all the trade journals in your field over and over again; you can use the same release. Don’t underestimate the value of a good press release for making book sales.
When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Create an online contest and list it in online contest directories to drive traffic to your website. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.
Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Market your book to your number one market first, and then go after the secondary markets. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Submit articles to online article directories that focus on your book’s topic to drive customers to your website. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse.
Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Every day it’s important to focus on a variety of marketing approaches. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page.
Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make five telephone calls a day that relate to marketing your book.
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Make sure to test, test, and test some more before you lay out large sums of money. The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts.
For more tips about book marketing and selling more books go to http://www.TwinPeaksPress.com since 1982, giving advice and help to authors, self publishers, ebook, and book publishers including media, and library mailing lists and more, press releases – online, wire service, offline distribution