Why Copywriting Is A Great Work At Home Business
When most people think of a great work at home business, they get stumped. What comes to mind is usually basic information like where do I put my desk or do I need to buy a printer. But there’s a lot more to a great home business than just the basics.
If you have some writing skills you may want to consider working at home and starting a copywriting business. Here are a few reasons why!
Some people believe that copywriting is a great business to get started at home with. We know this is true because there is a need for good writers. If you spend any time at all in various discussion forums the topic of copywriting always comes up. It is a sought-after skill.
A copywriting home business is a good way to earn a living and do it right in your own home. There are many different businesses you can start and operate at home such as network marketing programs, building blogs and websites, and even taking paid surveys, but copywriting can be more reliable and enjoyable than those.
Anyone with a computer can start making money in their home right away. If you have a background in writing commercially, you should get a website of your own and start promoting it.
If you are inexperienced that is o.k. because there are writing training courses that are available on the internet to help you get started. Even if you have a background in copywriting it is a good idea to keep a certain level of continuing education ongoing.
Perhaps the biggest reason why copywriting is a good home business is that starting one will cost you very little. All you need is a writing ability and a little bit of creativity to help succeed in this business.
Here are a few more reasons copywriting is becoming such a popular home business.
A big reason for the increased popularity of the copywriting home business worker is that it can be done on part-time or full-time. In many instances, people can start out writing for a few hours a day without giving up their day job. Then when their business is large enough they can quit and do it full-time.
Homemakers are good candidates to start a copywriting home business as they have some free time when their kids are in school. They can write and control their schedule at the same time.
Age is not a problem for starting a copywriting business either. Whether you are old or young, if you can write there is a need for you. Women and men, or married or single makes no difference either. All that matters is your skill level.
One other thing is where you live is not a factor. The internet has made it possible for anyone living anywhere in the world to be a copywriter. As long as you have good grammar and spelling you can do it too!
A copywriting home business is also not affected by the ups and downs of a local economy. Copywriters can get jobs whether the economy is bad or good. A world economy is somewhat immune to the swings that a local economy experiences.
One more point is that when times are bad and companies start laying off people they begin to outsource more of their work. This gives you an opening because you already have an established business.
A copywriting home business is an excellent way to make more money or even a full time living. If you like to write that is, because you will be spending most of your time in front of a computer screen. That is not for everyone.
Of course, it is not possible to list everything about a copywriting work at home business into just one article. But hopefully this has given you some ideas that might help you pursue this enjoyable and lucrative work at home business.
Create massive multiple streams of income using “Plug In Profit Site” system – http://www.WealthatHomer.com/pips.html – Visit Pasi Kaarakainen’s website to find tons of other great legitimate Internet home based business tools and opportunities at http://www.WealthatHomer.com
The New Editorial Process: When Good Habits Become Bad
Editors are funny people. They really are. Not so much in the form of laughter funny as in the way they view the world and the language used to describe it. Pity the poor novice writer who brings a piece before an editor that has violated the rules of the AP Stylebook. That is a sin tantamount to blasphemy. Typically, the editor’s response starts with the twitching of an eye as the face takes on a deep red color. This is usually followed by a glassy-eyed stare that one would expect to see in the recipient of a ten-thousand cc shot of Novocain. Voice low and trembling, he will then announce the writer’s transgressions in the form of broken Commandments:
“Thou shalt not use a passive voice,”
“Thou shalt not place a preposition at the Alpha or Omega; the beginning or the end,”
“Thou shalt honor the rules of the Inverted News Pyramid in all you write,”
“Thou shalt not place a comma before a conjunction,”
“Thou shalt not start a sentence with a numeral, spell it out and spell out numbers less than ten as well.”
The list goes on and on and the editor seems to know them all by heart. The young writer will usually tuck his tail between his legs and slither off to make corrections in hopes of gaining forgiveness and approval. But just for the sake of argument, let’s assume for a moment that the editor may be wrong in some of his rulings ( if you are an editor and reading this, now would be good time to pour yourself a stiff one and hear me out ).
There is a new school of thought emerging in the world of the editorial process. It is the school of thought that encompasses writing content for the Web; including search engine optimization — SEO. Most of the basic rules of good grammar and writing are still in play. There are, however, great deviations in certain aspects of content written strictly for use online as opposed to copy for print.
Passive Voice: Passive voice should be avoided when possible because it reads slow and creates confusion. Active voice allows the reader to run through the work without stumbling. It assists in the flow. This is very important when writing for the Web because it takes about 20% longer to read from a screen than it does from a printed page. You can learn more about passive/active voice here, if you need to brush up a bit. This rule will stay in effect for the most part when writing for the Web. There are exceptions, however:
Passive voice can and should be used, at times, to facilitate getting important keywords at the front of headings, blurbs and lead sentences. Readers scan web content differently than they do printed copy. When reading printed copy, people scan headlines and the first several paragraphs in hopes of picking up the “information scent.” Web content is scanned in an “F” pattern; the first two or three words of the title, subtitle and subject lines of the leading paragraphs. The search is for keywords that give off the “information scent” for the topic the reader is looking for. If they don’t find these keywords, they lose the information trail and you lose the reader.
Search engine spiders, which crawl across your work online, also look for keywords in titles, subtitles and the subject lines of paragraphs first before moving on to “read” the body of content. This plays a crucial role in how, and for what keywords, your piece is indexed.
Keeping this in mind, there are times when the passive voice would be preferable to the active voice in the structure of your piece.
Structure: While the inverted news pyramid is the preferred method of structure for print copy, it simply does not play well for web content in most cases. It places the bulk of information contained in the work at the top of the piece with less important details and facts filtering in to make up the body.
Internet users have most likely arrived at your page via a search criterion they have established. When they get to your page, they typically are not going to read the first paragraph. Instead they will perform the “F” scan of the first several words of the title and initial paragraphs trying to pick up the “information scent” that brought them there. If they find the trail, then they will stay and begin reading the piece. If they lose the trail, then they will be gone off to other places to try to pick it up again.
Numbers/Numerals: Editors of the traditional ilk are prone to have writers shot at sunrise for starting sentences with a number; worse still, using a numeral there instead. Almost as bad is the failure to spell out numbers less than 10 anywhere in the text. All of this has changed to some degree when writing web content.
It is now acceptable, in some cases preferable, to start titles or sentences with a number/numeral. It lets the reader know at a glance what they are in for: “5 Ways to,” 7 Things You Can,” or “3 Best Sources of.” It also appears that the search engines love them, too.
Readers do not usually count a numeral as a word when scanning and this extends the amount of keywords read in titles and subject lines from 2-3 to 3-4 (two-three to three-four). Numerals stand out conspicuously in a body of text, too and may help serve as an attention grabber.
This post should serve as a starting point for your own “information trail” to get you started on the hunt for other things you need to know. As time passes and writing for the Internet evolves, you will be served well by staying abreast of the current trends and best practices to use in your writing. I hope this piece piqued your interest and curiosity.
Brad McGovern is the Marketing Manager at http://www.Article Marketer.com/, and offers advice and news of note to article marketers. Watch for more from Brad in the coming days at http://articlemarketer.com/blog.php!
Whats Wrong With Your Sales? Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets
Here’s a really simple way… to turbo charge your ad copy production.
This is one is the major things that a majority of internet and affiliate marketing from all ranks are missing today. Copy writing skill and sales page writing skill.
But it is fixable… Here is how to Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets!
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Lead your readers to the conclusion you want; that is to say, Yes to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply No. Or by the time they’re through reading, they might say, No to you!
9. Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.
10. Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and/or give them back MORE than they gave you.
11. Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy -and NOW.
12. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
13. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.
14. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
15. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
16. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
17. You could bullet or indent your benefits on your ad copy. Must people won’t read a whole ad copy, so make your products benefits standout and you won’t lose the sales from all the skimmers.
18. You could change the size of your text on your ad copy. You want to make your text large enough so it’s not hard to read. You also want your headline and major points to be larger so they will standout.
19. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product’s value.
20. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product’s claims.
Now you have just learned a lot… with Teach Yourself Copywriting ad secrets? It’s time for you to take some action…
Steven Gwillim is an copy writing expert and he able to provide you with…
A $30 discount for Underground Sales Letters from the link here: http://www.ewenchiaautopilotprofits.com/usl/
It’s truly dangerous stuff!
Teach Yourself Copywriting: The Main Ingredient For Copywriting That Makes Money Instantly
Copywriting should not be difficult.
Copywriting should make money.
Copywriting should be emotional.
Why? Emotions are strong. Emotions are what drive sales. Emotions, with the right understanding and argument, can be directed, molded, and shifted in your favor.
Plain and simple emotions will make more sales than logic ever could. It’s what drives us. It’s what we crave and feel.
Dictionary.com defines emotion as:
A mental state that arises spontaneously rather than through conscious effort and is often accompanied by physiological changes; a feeling: the emotions of joy, sorrow, reverence, hate, and love.
and they define “emotional” as:
…appealing to the emotions.
When you learn to write copy that appeals to one’s emotions (emotional copywriting), then you will instantly get more of your prospects and customers to do whatever you want them to do. Sign up for a free report, buy a product, or make a referral.
When you write copy that taps into the emotion of the person reading it, you make a connection with the reader. It is with this connection that you are able to control the mood and their actions. It is with this connection that you are able to obtain influence over the decisions that your prospects and customers make.
You can do this without the prospect even knowing what’s happening. If you noticed in the definition above, emotions arise spontaneuosly without conscious thought. The key to writing effective emotional copy is “understanding your reader”. You must understand your reader. You should know as much about them as you can.
What does this mean? Well, first of all, it means that you should be targeting a specific market and have a picture of them in your mind when you are writing your copy. It also means that you should use your understanding of them to enter the conversation that the reader is already having when they start to read your copy, and use this understanding to create empathy.
It is with empathy that your connection and influence are solidified.
…And when you combine emotion with direct response advertising and marketing, you have a powerful combination that brings in instant leads, sales, and profits.
Learning how to connect with your readers’ emotions is the first step to teaching yourself copywriting. Emotional direct response marketing is the easiest and most effective way of writing copy. Learn the secrets of this, and you will discover a world of success in your small business that you never thought was even possible.
Kenneth Edwards Jr. is the director of The Small Business Marketing Blog. If you would like to discover the secrets of getting more customers in a month than you now get all year, then visit our small business marketing blog here: http://thesmallbusinessmarketingblog.com.